Course Descriptions - Robert Busch School of Design

Design Foundation


DSN 1100 Introduction to Design and Visual Culture


Lecture course. An introduction to design as an essential human activity and as a primary creator of popular material culture. A wide range of trades and professions will be addressed.


Prerequisites: None


DSN 1101 Visual Form I


Studio Course. Continued exploration of elements and principles of visual form including color. Traditional and electronic media used to investigate the visual impact of communications media, human environments, and utilitarian objects. Supply and field trip fees required. 


DSN 1102 Visual Form II


Studio Course. Continued exploration of elements and principles of visual form including color. Traditional and electronic media used to investigate the visual impact of communications media, human environments, and utilitarian objects. Supply and field trip fees required.


Prerequisites: DSN 1101 


DSN 1103 Visualizing Techniques I


Beginning studio course using drawing as a communications skill for applied design disciplines. Emphasis on visualizing concepts for design projects in a wide range of materials and media. Supply and field trip fees required.


Prerequisites: None 


DSN 1104 Visualizing Techniques II


Studio course exploring a variety of techniques of visualization, including electronic media, to develop and present design concepts. Emphasis on communicating ideas for realization as architectural and interior spaces, communication graphics, consumer products, packaging, and information design. Supply and field trip fees required.


Prerequisites: DSN 1103 


DSN 4000 Critical Perspectives in Design


Seminar on landmark events, ideas, and individuals that have shaped design since the early 19th century. Emphasis upon theory and critical analysis as they apply to design. Design viewed in the broad context of cultural, technological and intellectual conditions that define modern and post-modern thought. 

Prerequisite: Six credits of Art and/or Design History 


GRAPHIC DESIGN: Interactive, Print, and Screen option 
INTERACTIVE ADVERTISING DESIGN option


GD 1000 Computers in Graphic Design I
(formerly: VC 2240)


A studio course providing an introduction to drawing, type, image editing and image creation software. The course provides the foundation skills for the use of graphics software as a tool for visualizing and creative problem solving in design. Lectures and studio projects in design fundamentals (elements and principles) and basic image creation. Supply fees, laptop and printer required.


Prerequisites: DSN 1101 or by permission of instructor 


GD 2000 Computers in Graphic Design II
(formerly: VC 4240)


A studio course providing advanced instruction in drawing, type, image editing, and image creation software. The course provides further study in the skills needed for the use of graphics software as a tool for visualizing and creative problem solving in design. Lectures and studio projects in design and image creation. Can be repeated for credit. Conference attendance required. Supply fees and personal laptop and printer required. 

Prerequisites: GD 1000 or permission of instructor 


GD 2005 Studio Skills
(formerly: VC 2202)


Studio course developing competence in the materials and techniques, and hand skills required for graphic design. Image making media. Visualizing techniques. Three-dimensional packaging techniques. Presentation techniques.


Prerequisites: DSN 1102, DSN 1104, GD 1000 


GD 2210 Typography I: Principles
(formerly: VC 2210)


Studio Course introducing a foundational body of typographic knowledge; and visual skills required for the practicing designer. Emphasis upon historic and contemporary typographic design; the vocabulary of typography; formal components of letterforms and page composition. Supply fees required.


Prerequisites: DSN 1101, DSN 1103 


GD 2011 Expressive Imaging


A studio course on the creation, use, and manipulation of images as a form of visual communication. Focus on the methods, theory, and the technology of image creation. Projects will include exploration of digital and film photography, xerography, graphic rendering, painting and drawing, collage and montage, computer imaging, and hand rendering. Supply fees and laptop required.


Prerequisites: DSN 1101 


GD 2030 Graphic Design Survey
(formerly: VC 2201)


Lecture course examining the media used in graphic design and advertising. Career opportunities in the professional field. Examination of related occupations. Trends and developments in graphic design and advertising. Writing Emphasis Course
Prerequisite: None 


GD 3010 Typography II: Communication
(formerly: VC 3210)


Studio course continuing the study and practice of typography. The primary function of typography as the visual voice of language is explored. Emphasis upon ways in which the nuanced world of the written word finds appropriate typographic form.


Prerequisites: GD 2210, GD 1000 


GD 3011 Typography III: Expression


Studio course continuing the study and practice of typography. The role of creative expression in typographic communications is explored. Emphasis is upon the achievement of maximum personal expression within the context of solving client-posed problems.


Prerequisites: GD 2210, GD 1000 


GD 3020 Graphic Design Fundamentals I
(formerly: VC 3204)


Studio course in which both the principles of design problem-solving and practical applications are introduced. Issues of visual form, the design process, clent and market requirements, research, and personal expression are addressed. Applications include identity and information, promotion and advertising.
Prerequisites: GD 2010 


GD3021 Graphic Design Fundamentals II


Studio course in which both the principles of design problem-solving and practical applications are introduced. Issues of visual form, the design process, client and market requirements, research, and personal expression are addressed. Application include editorial, interactive web/design.


Prerequisites: GD 2010 


GD 3022 Cartooning I
(formerly: VC 3231)


Studio course offering advanced exploration of the applications and uses of cartooning skills in the areas of advertising, promotion, publishing, graphic design, and illustration.


Prerequisites: GD 1104 or Permission of instructor 


GD 3030 History of Visual Communications
(formerly: VC 3290)


A historical survey of visual communications from ancient times to the present including illustration, book design, printing, graphic design, advertising, photography, film and the electronic media.


Prerequisites: None 


GD 3220 Advertising I
(formerly: VC 3220)


Studio/lecture in the creative area of advertising design for mass communication. The fundamentals of print and web will be covered. Students will create advertisements with a visual and verbal component. Copy writing for advertising will be studied.


Prerequisites: ENG 1020 or ENG 1030 


GD 3230 Copy Writing for Advertising
(formerly: VC 3230)


A studio/lecture course developing copywriting for advertising. The fundamentals of writing will be primarily for print, as well as radio, TV, and the web will be covered. Students will create advertisements with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements building on prior knowledge of strategy and concept formulation.


Prerequisites: English Composition 1020 or 1030, GD 3220 


GD 3320 Web and Interactive Design I


A studio course that provides the foundation for developing skill in concept development, designing, and the fundamental production of web and other screen based interactive applications. The focus is basic technology and problem solving, concepting, developing ideas for interactivity, and visualization of concepts for advertising, promotional and editorial design. Supply fees personal laptop required.


Prerequisites: GD 1000, and GD 2000 or by permission of instructor 


GD 4320 Web and Interactive Design II


A studio course that will provide advanced study in developing skill in concept development, designing, and the fundamental production of web and other screen based interactive applications. The focus is on technology and problem solving, concepting, developing ideas for interactivity, and visualization of concepts for advertising, promotional and editorial design. Conference attendance required. Supply fees and personal laptop required. Can be repeated for credit.


Prerequisites: GD 2250, GD 2260


GD 3321 Motion Graphics Design I


A studio course that provides a foundation study in regard to skill and concept development for motion graphics for advertising, promotional, and editorial design. The focus is on applicable advertising and graphic design concepts and creative sequential screen compositions. Included is the foundation of study of the software used for visualizing and production of motion graphics design. Supply fees and personal laptop required.


Prerequisites: GD 1000, GD 2000, GD3320 or permission of instructor 


GD 4321 Motion Graphics Design II


A studio course which provides for further study in regard to skill and concept development for motion graphics design; The focus is on advanced design concepts and creative sequential screen compositions. Included is an advanced study of the software used for visualizing and production of motion graphics design. Can be repeated for credit. Supply fees and personal laptop required. Conference attendance required. 

Prerequisites: GD 3321, or permission of instructor 


GD 4090 The Design Studio
(formerly: VC 4211)


Studio course serving as a practical workshop in editorial and communication design. Design and production of printed material for university programs and departments and for local non-profit agencies. May be repeated once of credit. Must be taken concurrently with GD 4091 or 4101. Supply fees required.


Prerequisite: GD 3021 and permission of instructor 


GD 4101 Concept to Print
(formerly: VC 3240)


Studio course developing skills and concepts used in the preparation of design solutions for reproduction by commercial printing processes, including software, introduction to printing technology, paper and ink selection, specs and measure, and production techniques.


Prerequisites: GD 1000, GD 3021 


GD 4091 Advanced Print Pre-press for Design Studio
s

Studio course developing skills in the preparation of artwork for reproduction by commercial printing processes for Design Studio clients including: tools, understanding printing technology, offset lithography, digital printing, spot color and four color process, resolution, bleed, vector vs. pixel, In Design, Photoshop, Illustrator, Acrobat, all aspects of digital requirements
Prerequisites: DSN 1103, GD 2010, GD 1000, GD 3010, GD 4101 


GD 4099 Portfolio
(formerly: VC 4201)


Studio course for the creation, organization and presentation of the student’s final portfolio of creative work. Review of career options, interview techniques. May be repeated once for credit. Supply fees and laptop required. Prerequisites: Permission of instructor. 


GD 4120 Promotional Design
(formerly: VC 4212)


A studio course in the application of graphic design elements and principles. Promotional design is the use of graphics to meet marketing objectives for products and services. May include branding, packaging, point of purchase, selling kits, and sales promotion concepts. May be repeated once for credit.


Prerequisite: GD 3020, GD 2010, DSN 1101, DSN 1103, GD 1000 


GD 4121 Identity and Information Design
(formerly: VC 4211)


A studio course in the application of elements and principles of graphic design. Visual identity is the use of design to project a memorable graphic image of corporations, institutions, or other organizations. Information design is the use of pictorial or schematic graphics to communicate specific information in a concise visual manner. May include logos, multiple design applications with coordinated visual elements, pictograms, maps, and diagrams. May be repeated once for credit.


Prerequisite: GD 3020, GD 2010, GD 3011, GD 2005 


GD 4122 Editorial Design
(formerly: VC 4211)


A studio course in the application of graphic design elements and principles to support and amplify the viewpoint of written messages. Formats may include magazines, newspapers, books, brochures, and web sites. May be repeated once for credit.


Prerequisites: GD 3021 


GD 4220 Advertising II
(formerly: VC 4220)


Advanced studio/lecture course covering the creative area of advertising design for mass communication. In- depth study of print campaigns, web banners and television advertising. Emphasis on the strategy, concept formation, copy writing and design direction necessary to create campaigns. May be repeated once for credit. 

Prerequisites: GD 3220, GD 3230 


GD 4222 Design of Advertising
(formerly: VC 4221)


Studio course focusing on the design of advertising and promotional graphic applications. In-depth study of creative directives and techniques that build visual approaches, which aid in expressing and communicating concepts. Emphasis on creative thinking, experimentation, and expanding the range of visual vocabulary. Supply fees, laptop, and field trip fees required.


Prerequisite: GD 3220, GD 3020, ENG 1020 or ENG 1030 


GD 4223 Brand Strategy and Design


An advanced studio/lecture course on branding. The principles of brand building strategy, concepts, design, copywriting, and storytelling will be covered. Students will create branding campaigns from logo through advertising. Emphasis will be on the conceptual and design skills necessary to create effective brand building on prior knowledge of concept formation and design. Supply fees and laptop required.


Prerequisites: GD 3220, GD 3020, ENG 1020, or ENG 1030 or permission of instructor 


GD 4224 Design for Mobile


Studio course exploring the aesthetic and technical basics of designing for the mobile platform. Emphasis on creative development and technical skills. Supply and/or field trip fees required.


Prerequisite: GD 3021 


GD 4330 The Web Design Workshop
(formerly: VC 4330)


Studio course serving as a practical workshop in online editorial and communication design. Design and production of actual web sites for university programs, departments and non-profit organizations. May be repeated once for credit.


Prerequisites: GD 1000, GD 2000, GD 3021, and Permission of instructor 


INDUSTRIAL DESIGN 


IND 1300 Drafting & CAD in Industrial Design

A comprehensive studio course introducing the standards, methods and applications of drafting and CAD in the field of design. Emphasis is on lettering, freehand sketching, problem solving, and the instrument and computer aided development of presentation and working drawings. Orthographic and axonometric projection, dimensioning, sections, geometric construction, and descriptive geometry. Special consideration will be given to the place of these tools in the entire continuum of the creative problem solving process in industrial design.

Prerequisite: None 


IND 1308 Introduction to Industrial Design (3)

A lecture course examining career and business practices in the field of Industrial Design. Emphasis on the integration of human and social factors, aesthetics, problem solving and communication skills as well as the client/designer relationship.

Prerequisite: None 


IND 1310 History of Industrial Design (3)

A lecture course surveying the history of Industrial Design from the Industrial Revolution to the present, highlighting major design movements, consumerism and the socio-political influences on modern design.

Prerequisite: None. Writing Emphasis Course.


IND 2300 Industrial Design Fundamentals (3)

A studio course based on the fundamental elements of visual form, two-dimensional and three-dimensional visualization techniques, and the design process as related to contemporary industrial design.

Prerequisites: None 


IND 2301 Model Design (3)

A studio course based on the planning, material selection, and fabrication techniques of model making. An emphasis on the examination of the fundamental elements of models, mock-ups, and prototypes, and their appropriate concurrent relationship to the total design process.

Prerequisites: IND 2300 or permission of instructor. 


IND 2302 Design Delineation (3)

A studio course in design planning, material selection, execution and presentation. Emphasis on examination of projection and presentation alternatives, and their relationship to the total design process.

Prerequisites: IND 2300, DSN 1001 or permission of the instructor. 


IND 2308 Industrial Design Studio I (3)

An introductory studio course in the development of design ideas, problem solving strategies, and concept presentation skills. Emphasis on the exploration of design methods, employing various materials and manufacturing processes.

Prerequisites: IND 2301 


IND 2330 CAD & 3-D Modeling

This course presents a comprehensive introduction to the methods and applications of three dimensional modeling using Computer Aided Design systems. Emphasis is placed on use of CAD hardware and software as industrial design tools in the creative problem solving process.

Prerequisites: IND1300 or equivalent.


IND 3308 Industrial Design Studio II (3)An intermediate level studio course synthesizing and refining skills learned in related courses in Industrial Design. Students will design a single product as a member of a design team. Refinement of studio and communication skills resulting in the creation of a product prototype.

Prerequisite: IND 2308


IND 3330 Advanced CAD Systems (3)

 

A studio course incorporating two-dimensional and three-dimensional computer-aided design systems. Application packages will be presented and analyzed including rendering systems; visualization techniques; database capabilities; wire, surface, and solid modeling; and finite element analysis.

Prerequisites: TECH 3220 or permission of instructor.


IND 4308 Industrial Design Studio III (3)

An advanced studio course refining and synthesizing knowledge and skills learned in previous courses in Industrial Design. Students will research and develop individual products.

Prerequisite: IND 3308


IND 4310 Portfolio: Industrial Design (3)

A studio course in the development of a comprehensive, professional representation of work in Industrial Design. Verbal, written and visual applications designed to strengthen underdeveloped areas of the portfolio.

Prerequisite: IND 4308 or permission of instructor.


INTERIOR DESIGN


INT 1100 Introduction to Interior Design (3)

Studio experiences introducing the design and utilization of interior spaces for residential, business, industrial, public and multi-use purposes; role of the interior designer in integrating social, technical, aesthetic and cultural information into the process of design.


INT 2100 Drafting for Interior Design (3)

A studio introduction to architectural drafting techniques, conventions, floor plans, elevations and details applied to interior design planning.


INT 2110 Computer-Aided Design for Interiors I (3)

An introductory studio course on the use of computer-aided design applications in the field of Interior Design. Includes uses of this technology in initial concept development, design refinement, and proposal presentation.

Prerequisites: INT 2100


INT 3100 Interior Design Studio I (3)

Exploration of the fundamentals of interior design through the application of freehand sketching, schematic analysis, drafting, and graphic presentation to problems of small scale residential or commercial settings with an emphasis on basic human factors.

Prerequisites: INT 1100 & INT 2100.


INT 3110 Interior Design Studio II (3)

Studio course involving projects reinforcing the elements and principles of interior design as they apply to selected architectural surroundings. Initial explorations of the fundamentals of interior design through the application of freehand sketching, schematic analysis, drafting, and graphic presentation to problems of small scale residential or commercial settings with an emphasis on basic human factors.

Prerequisite: INT 3100


INT 3120 Drafting & Graphic Presentation (3)

Continued studio explorations of architectural drafting techniques and conventions, axonometric projection, one-point and two-point perspective, color and black and white media, applied to the needs of interior design communication.

Prerequisite: INT 1100 & INT 2100.


INT 3130 Construction Materials and Finishes for Interior Design (3)

Lectures reviewing the methods, characteristics and application of interior construction materials, finishes, and textiles.

Prerequisite: INT 1100 & INT 2100.


INT 3131 Environmental Controls for Interiors (3)

Lectures introducing the array of structural, mechanical, electrical, plumbing, acoustical and lighting systems that interact to shape and sustain health, safety and welfare in interior environments.

Prerequisite: INT 3130 & INT 3120.


INT 3140 Computer-Aided Design for Interiors II (3)

Continued studio exploration of the use of computer-aided applications in the field of Interior Design. Includes use of this technology in initial concept development, design refinement and proposal presentation.

Prerequisites: INT 2110


INT 4111 Interior Design Studio III (3)

Application of programming, space planning, materials, furnishings, drafting and graphic presentation to the design of various interior environments.

Prerequisite: INT 3110, INT 4121 & concurrent with INT 4122.


INT 4112 Interior Design Projects I (3)Studio explorations in designing a variety of commercial, public, merchandising, and residential spaces. Field trips are required.

 

Prerequisite: INT 4111.


INT 4113 Interior Design Projects II (3)

Continued studio explorations in designing a variety of commercial, public, merchandising, and residential spaces. Field trips are required.

Prerequisite: INT 4111.


INT 4121 Graphic Presentation for Interior Design I (3)

Studio exercises in drafting, perspective drawing and the graphic presentation of interior design concepts that explore the communication of design ideas.

Prerequisite: INT 3120 & concurrent with INT 3110.


INT 4122 Graphic Presentation for Interior Design II (3)

Further applications of drafting, perspective and the graphic presentation of interior spaces that explore the communication of design intentions.

Prerequisite: INT 4121 & concurrent with INT 4111.


INT 4132 Human Factors in Interior Design (3)

Lectures surveying the contribution made by interior designers to the health, safety and well being of clients and the public; review of the basic physiologic, psychological and social needs that designers must accommodate.

Prerequisite: INT 4111.

Writing Emphasis Course


INT 4140 Interior Design Business Practices (3)

Lectures reviewing business procedures, business and professional structures, and the legal and ethical dimensions of the interior design profession.

Prerequisite: INT 4111.


INT 4142 Special Projects for Interior Design (3)

A studio workshop course of advanced interior design projects undertaken from concept to completion of installation. On-campus projects or off-campus nonprofit assignments provide an actual involvement in the design, specifications and resources within a designated budget. Students work together under supervised instruction. As projects vary, course may be repeated twice. Field trips and additional fees may be required.

Prerequisite: Permission of interior design coordinator.



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professor ROSE GONNELLA

Vaughn Eames, RM 311 C
T: 908-737-4432
F: 908-737-4435
rgonnell@kean.edu
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