Degree Requirements - Department of Marketing
BS in Marketing - General Business Concentration - 124 Credit Hours
EFFECTIVE DATE: FALL 2012
GENERAL EDUCATION
Foundation Requirements (13 credit hours)
G.E. 1000 Transition to Kean
ENG 1030 College Composition*
MATH 1044 or
MATH 1054 Pre-Calculus*
COMM 1402 Speech Communication*
GE 2021 Research & Technology*
Disciplinary & Interdisciplinary Requirements (19 credit hours)
ENG 2403 World Literature
HIST 1000 Civil Society in America or
HIST 1062 Worlds of History
Select on Humanities course—see GE Course List
Select on Social Science course—see GE Course List
Select on Science w/Lab course—see GE Course List
Additional Required/Preparatory Courses (15 credit hours)
ECO 1020 Principles of Macroeconomics*
ECO 1021 Principles of Microeconomics*
ENG 3090 Business & Professional Writing
COMM 3590 Business & Professional Communication
PHIL 3310 Business Ethics
Major Capstone Course (3 credit hours)
MGS 4999 Integrative Business Strategy
ACADEMIC MAJOR
Business Core Courses* (28 credit hours)
ACCT 2200 Principles of Accounting I
ACCT 2210 Principles of Accounting II
BLAW 2051 Business Law I
FIN 3310 Corporate Finance I
MGS 2030 Principles of Management
MGS 2150 Business Statistics & Applications
MKT 2500 Principles of Marketing
MGS 3040 Management Information Systems
MGS 4010 Operations Management
General Business Core Courses* (12 credit hours)
MGS 3013 Entrepreneurship
MGS 3030 Human Resource Management
MGS 3032 Organizational Behavior
MGS 3035 International Management
General Business Electives* (12 credit hours)
MGS/MKT/FIN/ACCT Elective Course
MGS/MKT/FIN/ACCT Elective Course
MGS/MKT/FIN/ACCT Elective Course
MGS/MKT/FIN/ACCT Elective Course
FREE ELECTIVES
50% at 3000/4000 Level; Selected in consulation with advisor, Internship credits apply here
Free Elective Courses (22 credit hours)
Notes:
• Courses marked with an * and academic major courses require 'C' or better.
• Check with department for requirements for admission as a "DECLARED MAJOR."
• All of the policies and requirements are not described here. You must follow all the rules in the Undergraduate Catalog
of your admittance year. Every effort is made to ensure accuracy of the information up to the date shown below.
Be sure to check with the Department for revisions/updates to this information.
REVISED 2/13
EXECUTIVE DIRECTOR:
DR. SUCHETA AHLAWAT
Willis Hall, 105F
T: 908-737-4164
F: 908-737-4195
sahlawat@kean.edu










