Marketing focuses on understanding, targeting and satisfying consumer markets on a global scale by offering superior value, innovation, and relationships. Students learn how to benefit from local, national and global market opportunities and trends through the conception and implementation of well-differentiated marketing tactics and strategies.

The major in Marketing emphasizes the knowledge, skills, creativity and strategies necessary for effective performance in the functional areas of marketing such as, product development, branding, market research, distribution, pricing, and promotion.  The required courses are designed to demonstrate the interaction of the social, economic, demographic, cultural and global environments and its effect on the successful managing of an organization’s marketing strategies.  The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals.    


Career Paths

The marketing program empowers students to pursue career opportunities in a broad range of fields including, brand management, advertising, public relations, marketing communications, media, market research, retailing and logistics, international trade and marketing, sales management, client relations, E-business, social media, sports and entertainment, leisure, hospitality and tourism, event planning, consulting, entrepreneurial ventures and non-profit organizations.



Dr. Michael Chattalas

Willis Hall, 105F
T: 908-737-4176
F: 908-737-4195

Kean University - 1000 Morris Avenue, Union, New Jersey 07083 - 908-737-KEAN (5326) - Campus Map - Directions - Directory