FOR IMMEDIATE RELEASE
December 19, 2003
CONTACT: Tom McLaughlin
Office of University Relations
908-737-6397
E-mail: tmclaugh@kean.edu
Kean University Offers Workshop on Marketing Your Web Site
UNION, N.J. – The Small Business Development Center of Kean University
will present a workshop titled Marketing Your Web Site on Wednesday,
January 28, from 9 a.m. to 11 a.m. on the University’s East Campus,
Room 158 A, North Avenue, Hillside, N.J.
This workshop, conducted by Nat Bender, director of E-Business Services
for the New Jersey Small Business Development Centers, will explain how
to make a Web site an effective marketing tool for business, including
how to integrate Internet marketing with other business practices; examine
how well retail customer service and fulfillment activities deliver on
the promise of a Web site; and how to offer services and value-added features
to customers, such as online newsletters or regular content updates. Business
owners will also learn to analyze whether their Web site is “search-engine
friendly,” and examine cultivating link-swapping opportunities and
online collaboration to build traffic and cross-merchandising with business
partners.
There is a $15 fee per person or $20 for two. Special arrangements for
people with disabilities can be made upon request. Be sure to bring business
cards and brochures for networking purposes.
For further information or to register for the workshop, please contact
Tyra Addison at (908) 737-5950.
