Press Releases Index

December 19, 2003
CONTACT: Tom McLaughlin
Office of University Relations

Kean University Offers Workshop on Marketing Your Web Site

UNION, N.J. – The Small Business Development Center of Kean University will present a workshop titled Marketing Your Web Site on Wednesday, January 28, from 9 a.m. to 11 a.m. on the University’s East Campus, Room 158 A, North Avenue, Hillside, N.J.

This workshop, conducted by Nat Bender, director of E-Business Services for the New Jersey Small Business Development Centers, will explain how to make a Web site an effective marketing tool for business, including how to integrate Internet marketing with other business practices; examine how well retail customer service and fulfillment activities deliver on the promise of a Web site; and how to offer services and value-added features to customers, such as online newsletters or regular content updates. Business owners will also learn to analyze whether their Web site is “search-engine friendly,” and examine cultivating link-swapping opportunities and online collaboration to build traffic and cross-merchandising with business partners.

There is a $15 fee per person or $20 for two. Special arrangements for people with disabilities can be made upon request. Be sure to bring business cards and brochures for networking purposes.

For further information or to register for the workshop, please contact Tyra Addison at (908) 737-5950.