Press Releases Index

March 25, 2003
CONTACT: Tom McLaughlin
(908) 737-NEWS

Kean University Offers Workshop on Marketing Your Web Site

UNION, N.J. – The Small Business Development Center of Kean University will present a workshop titled Marketing Your Web Site on Thursday, April 24, from 7 p.m. to 9 p.m. on the University’s East Campus, Room 158 A, North Avenue, Hillside, N.J.

This workshop, conducted by Nat Bender, director of E-Business Services for the New Jersey Small Business Development Centers, will explain how to make a Web site an effective marketing tool for business, including how to integrate Internet marketing with other business practices; examine how well retail customer service and fulfillment activities deliver on the promise of a Web site; and how to offer services and value-added features to customers, such as online newsletters or regular content updates. Business owners will also learn to analyze whether their Web site is "search-engine friendly," and examine cultivating link-swapping opportunities and online collaboration to build traffic and cross-merchandising with business partners.

This workshop is co-sponsored by the Kean University Division of Continuing and Professional Education. There is a $15 fee per person or $20 for two.

For further information or to register for the workshop, please contact Irene Schmidt at (908) 737-5950.