FOR IMMEDIATE RELEASE
January 15, 2004
CONTACT: Tom McLaughlin
Office of University Relations
Kean University Offers Workshop on Monopolizing the Marketplace
UNION, N.J. The Small Business Development Center of Kean University
will present a seminar titled Monopolize Your Marketplace, on
Thursday, February 5, from 8:30 a.m. to 12:30 p.m. at the school's East
Campus, Room 158 A, 215 North Avenue in Hillside, N.J.
The workshop, conducted by Joe Cavell and Tom Hinz, principal consultants for
Y2 Marketing, an international marketing firm operating in 41 states and Canada,
will address how to solve several of the main sales and marketing challenges facing
small businesses today. Cavell and Hinz will discuss topics such as the techniques
which ensure that prospects seek a particular business first, the benefits of
communicating selling advantages in compelling terms, the elimination of price
competition and the systemization of sales procedures. They will also help
attendees create advertising materials for their marketing campaigns.
There is a fee of $20 per person, which includes literature and refreshments.
Special arrangements for people with disabilities can be made upon request. Be
sure to bring business cards and brochures for networking purposes.
For further information or to register for the workshop, please contact Tyra Addison at (908) 737-5950.