PRESS RELEASES
 

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FOR IMMEDIATE RELEASE
January 15, 2004
CONTACT: Tom McLaughlin
Office of University Relations
908-737-6397
E-mail: tmclaugh@kean.edu

Kean University Offers Workshop for Starting Small-Service Business

UNION, N.J. – The Small Business Development Center of Kean University will present a seminar titled Starting Your Small Service Business on Thursday, February 26, from 9 a.m. to noon at the school's East Campus, Room 158 A, 215 North Avenue in Hillside, N.J.

Roger Cohen, president of Cohen International in Tappan, N.J., will discuss the ins and out of starting a small-service business, such as testing the feasibility of the idea, market research, services pricing, selecting the best location and home-based business. Topics will also include advertising and public relations, sales presentations, selecting the legal form of business, insurance and equipment, the pros and cons of subcontractors.

There is a fee of $15 per person or $20 for two. Special arrangements for people with disabilities can be made upon request. Be sure to bring business cards and brochures for networking purposes.

For further information or to register for the workshop, please contact Tyra Addison at (908) 737-5950.