FOR IMMEDIATE RELEASE
February 4, 2004
CONTACT: Tom McLaughlin
Office of University Relations
Kean University Offers Workshop on Monopolizing the Marketplace
UNION, N.J. The Small Business Development Center of Kean University
will present a seminar titled Monopolize Your Marketplace, on
Wednesday, March 17, from 9 a.m. to 1 p.m. at the school’s East
Campus, Room 158 A, 215 North Avenue in Hillside, N.J.
The workshop, conducted by Joe Cavell and Tom Hinz, principal consultants
for Y2 Marketing, an international marketing firm operating in 41 states
and Canada, will address how to solve several of the main sales and marketing
challenges facing small businesses today. Cavell and Hinz will discuss
topics such as the techniques which ensure that prospects seek a particular
business first, the benefits of communicating selling advantages in compelling
terms, the elimination of price competition and the systemization of sales
procedures. They will also help attendees create advertising materials
for their marketing campaigns.
There is a fee of $20 per person, which includes literature and refreshments.
Special arrangements for people with disabilities can be made upon request.
Be sure to bring business cards and brochures for networking purposes.
For further information or to register for the workshop, please contact
Tyra Addison at (908) 737-5950.