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FOR IMMEDIATE RELEASE
February 26, 2004
CONTACT: Sean Ramsden
Office of University Relations
(908) 737-NEWS (6397)
E-mail: sramsden@kean.edu

Kean University Hosts Thinking Creatively Design Conference in March

UNION, N.J. – Kean University will host a two-day conference, entitled Thinking Creatively, for creative professionals and students of design from Friday, March 26 through Saturday, March 27 on the University’s main campus at 1000 Morris Avenue, in Union, N.J. Sponsored by Kean’s Office of University Relations and supported by The Design Center at Kean University and the Art Directors Club of New Jersey (ADCNJ), the conference will feature dozens of presentations that promote and celebrate the value of creative thinking in the workplace and beyond. There is a fee of $190 to $240 per person for the conference. To register, visit the ADCNJ Web site at www.adcnj.org or call (201) 997-1212.

Steven Bower, art director of Print magazine, will provide the keynote address, and explain why he is a “creative junkie.” He will be joined by Bob Isherwood, worldwide creative director of Saatchi & Saatchi; Nick Law, vice president of visual design at R/GA, Manhattan; Pablo Medina, of the Parsons School of Design; Eleanor Kubacki, president, CEO and founder of the Trenton-based EFK Group; Jody Williams of Flying Paper Press of Minneapolis; Monique Mulder and Paul van Ravetsein from MATTMO of The Netherlands; Denise Anderson, president of DMA; Richard Palatini of Gianettino & Meredith Advertising; and Allan Gorman, president of AGC&D; as well as Kean University professors Martin Holloway, Robin Landa and Alan Robbins. Panelists include John Gall of Random House; Ray Gomez of Benjamin Moore; and Deborah Rivera of Alexander & Richardson. Brochures containing more detailed information on all workshops and speakers are available at www.adcnj.org.

The conference aims to bolster the work of those who continue to thrive in the competitive industry despite working beyond the spotlight of the Big Apple. “Creative professionals in New Jersey often get short-changed, living and working in the shadow of New York City,” said Rose Gonnella, professor and chair of The Design Center at Kean University and one of the lead organizers of the conference. “It’s time to hold a major event for the creative community in New Jersey that is on par with other world-class conferences. We want to bring serious attention to the talents of creative professionals and inspire all of us to move forward.”

The various workshops are engineered to enlighten and inspire creative professionals of all levels. “This two-day conference is an excellent opportunity for professional enrichment, designed specifically to address the needs and interests of individuals working in the creative arts,” explained Deborah Rivera, president of ADCNJ. “We all need such exposure to new ideas and learning experiences to reinvigorate our creativity. All of us at ADCNJ are delighted to work with so many talented creative professionals at The Design Center at Kean University to make this conference a reality.”

The Office of University Relations serves the Kean community in a variety of ways, all dedicated to the effective and accurate communication of the University’s message to its surrounding constituencies.

The Design Center at Kean University is an educational resource for educators, students, and the general public, focusing on the impact of design on society.

The Art Directors Club of New Jersey is a statewide, nonprofit organization of art directors, graphic designers, illustrators, photographers, art educators, and other creative professionals dedicated to excellence in the communications arts. Its mission is to promote outstanding work in visual communications. For more information, go to www.adcnj.org.