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FOR IMMEDIATE RELEASE
March 8, 2004
CONTACT: Tom McLaughlin
Office of University Relations
908-737-NEWS (6397)
email: tmclaugh@kean.edu

Kean University Offers Workshop on The Art of Selling for Small Business

UNION, N.J. – – The Small Business Development Center of Kean University will present a seminar, titled The Art of Selling, on Friday, April 16, from 9 a.m. to noon at the school’s East Campus, Room 158 A, 215 North Avenue in Hillside, N.J.

This workshop, which is conducted by Isabel Kersen, a New Jersey representative of Performance and Learning Associates, and associates of the New Jersey Association of Women Business Owners in Hamilton, N.J., will address selling benefits and value, overcoming objections, defining a unique selling position, closing the sale and identifying specific customer needs.

This workshop is co-sponsored by NJAWBO and the Union County Economic Development Corp.

Special arrangements for people with disabilities can be made upon request. There is a fee of $30 per person, which includes literature and refreshments. Be sure to bring business cards and brochures for networking purposes.
For further information or to register for the workshop, please contact Tyra Addison at (908) 737-5950.