PRESS RELEASES

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FOR IMMEDIATE RELEASE
February 28, 2005
CONTACT: Tom McLaughlin
908-737-NEWS (6397)
E-mail: tmclaugh@kean.edu

Kean University Offers Workshop on Increasing Web Site Traffic

UNION, N.J. ––The Small Business Development Center of Kean University will present a workshop, titled Getting Traffic to your Web Site, on Tuesday, April 12, from 3 p.m. to 5 p.m. at The Incubator, located at 320 Park Avenue in Plainfield, N.J.

Conducted by Nat Bender, director of E-Business Services for the New Jersey Small Business Development Center, this workshop will teach business owners how to use their Web sites effectively. Bender will provide an assortment of strategies for search-engine registrations and paid placements, e-mail marketing and promotions. He will also explain how to evaluate current market offerings, identify marketing opportunities, solidify messages and, ultimately, to increase sales.

This workshop is co-sponsored by The Incubator and the Union County Workforce Investment Board. There is a fee of $15 per person or $20 for two. Special arrangements for people with disabilities can be made upon request. Be sure to bring business cards and brochures for networking purposes.

For further information or to register for the workshop, please contact Tyra Addison at (908) 737-5950.