PRESS RELEASES

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FOR IMMEDIATE RELEASE
April 18, 2005
CONTACT: Tom McLaughlin
908-737-NEWS (6397)
E-mail: tmclaugh@kean.edu

Kean University Offers Workshop for Small-Business
Owners on Earning Loyal Customers

UNION, N.J. ––The Small Business Development Center of Kean University will present a workshop, titled Raving Fans vs. Satisfied Customers, on Tuesday May 17, from 9 a.m. to 11 a.m. on the University’s East Campus, Room 158A, located at 215 North Avenue in Hillside, N.J.

Jeffrey Dunn, a seasoned speaker, entrepreneur and president of Amalgamated Business Consultants, Inc., in Plainfield, N.J., will teach small-business owners how to effectively use internal and external customer-service skills as a powerful marketing and sales tool to keep customers coming back. Among the topics to be discussed are the essence of customer service, the difference between satisfied customers and raving fans, getting to know customers and coworkers and consistency of service. He will further provide insight into meeting customer needs, continuous improvement, building a continuing relationship, the art of conflict resolution, “going the extra mile,” and creating the mind-set that customers and business owners are on the same team.

There is a fee of $15 per person or $20 for two, which includes literature. Special arrangements for people with disabilities can be made upon request. Be sure to bring business cards and brochures for networking purposes.

For further information or to register for the workshop, please contact Tyra Addison at (908) 737-5950.