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Kean University Offers Marketing Workshop for Small Businesses

UNION, N.J. – The Small Business Development Center of Kean University will present a workshop, titled Marketing Strategies for Small Business, on Friday, February 8, from 9 a.m. to 11:30 a.m. in the Business Resource Center, located on the second floor of the Department of Labor Building, at 200 West Second Street in Plainfield, N.J.

Conducted by Ellen Silverman, president of ESAmarketing in Pluckemin, N.J., this workshop will show guests how to define, target, and reach the markets where services or products will be most successful. She will also discuss how to understand a competitive edge; develop USP (Unique Selling Proposition), and create a powerful low-cost, high-impact MAP (Marketing Action Plan) to deliver a message.

This seminar is one of six offered as part of the Winter 2008 Small Business Series. Held from January 11 through February 15 at the center, the series features weekly seminars for aspiring business owners on a wide range of business topics. Those participants who attend at least four of the workshops will receive a certificate recognizing their achievements.

Co-sponsors of the series include SCORE®, The Incubator One-Stop Service in Plainfield, N.J.; City of Plainfield, N.J.; Plainfield, N.J., Chamber of Commerce; UCEDC; the U.S. Small Business Administration; N.J. Commerce and Economic Growth Tourism Commission; and the Union County Workforce Investment Board.

There is a fee of $10. Special arrangements for people with disabilities can be made upon request. Be sure to bring business cards and brochures for networking purposes. For further information, please contact the Small Business Development Center at 908-737-4220.