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Contact: Thomas McLaughlin

Developing a Winning Business Plan

The Small Business Development Center of Kean University will present a workshop, entitled Developing a Winning Business Plan, on Wednesday, August 6, from 9 a.m. to 11:30 a.m. at PNC Bank, located at 202 Park Avenue in Plainfield, N.J. Ample parking is located behind the bank on West Second Street.

Herb Caesar, president of CED Solutions in Englewood, N.J., will discuss how to develop an effective business plan for planning purposes or for financing. Topics covered will include what investors and lenders look for; the contents of a business plan, including the executive summary, management and personnel, marketing strategy and location; the financial data and supporting documentation.

This workshop is one of six seminars included in the Summer 2008 Small Business Certificate Series. Held from July 9 to August 20 at PNC Bank, the series features weekly workshops for aspiring business owners on a wide range of business topics, such as developing entrepreneurial skills, financing a small business, buying an existing business or franchise, and public speaking. Participants who attend at least four of the workshops receive certificates recognizing their achievements.

Co-sponsors of the series include PNC Bank, The Union County Business Resource Center, SCORE®, The Incubator One-Stop Service in Plainfield, N.J.; City of Plainfield, N.J.; Plainfield, N.J., Chamber of Commerce; UCEDC; the U.S. Small Business Administration; and the Union County Workforce Investment Board. There is a fee of $10. Special arrangements for people with disabilities can be made upon request. Be sure to bring business cards and brochures for networking purposes. For further information or to register for the workshop, please contact the Small Business Development Center at (908) 737-4220.