degree programs in Marketing

  B.S. in Marketing Degree Program

 Overview

Department Chairperson: Dr. Rosa Lemel

The major in Marketing emphasizes the knowledge, skills, and concepts necessary for effective performance in the various functional areas of marketing (such as development, research, distribution, and the like). The required courses are designed to demonstrate the interaction of the social, economic, and cultural environments upon the management of an organization’s marketing activities. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals. Students can prepare for career opportunities in the fields of advertising, marketing research, retailing, international marketing and a host of other marketing related fields, as well as preparation for graduate level study.