Twitter Founder Reveals Secret Formula for Getting Rich Online

Evan Williams, a founder of Twitter, has a formula for getting rich online. He says that creating something new is not the path to getting rich. Instead, simply do something better than it's been done before. With respect to the Internet, that means making things simpler and easier to do, more convenient.

“The internet makes human desires more easily attainable. In other words, it offers convenience,” he said. “Convenience on the internet is basically achieved by two things: speed, and cognitive ease.” In other words, people don’t want to wait, and they don’t want to think — and the internet should respond to that. “If you study what the really big things on the internet are, you realize they are masters at making things fast and not making people think.”