| Digital Image Preparation : GCOM-5610
A study of digital prepress evolution and techniques covering the
copy preparation process, layout and graphic design concepts, text
composition and image acquisition, imposition, film/assembly and
proofing systems. Output devices, image carriers, digital file transfer
systems and reproduction processes will also be explored.
Digital Print Communications Imaging : GCOM-5620
A study of the principles, practices, and problems in digital print
communications. Topics include the development of technical knowledge,
the understanding of current materials and equipment, and future
trends in print imaging technology.
Color Analysis and Image Processing : GCOM-5630
Analysis of color theory, separation, image capturing devices capabilities,
image manipulation and processing. Tone reproduction, masking requirements,
color measurement/models, color proofing systems, printing and color
reproduction requirements including file transfer will also be explored.
Digital Photographic Imaging: GCOM-5640
A comprehensive study of modern digital photographic imaging techniques
and applications including image input devices, structure, manipulation,
color representation and output devices. The use of appropriate
imaging file formats, sizing, compression and digital links will
be explored.
Web and Print Publishing : GCOM-5650
Analysis of web and print publishing requirements and practices,
including concepts, composition, production and storage. Various
techniques used for conventional and digital publishing, and copyrights
will also be explored.
Sales Analysis in Graphic Communications : GCOM-5660
An in-depth study of sales analysis in the graphic communications
industry focusing on sales techniques and practices of creative
salesmanship, sales cost and budget, sales program evaluation, account
coverage, and compensation. Sales force organization, selection,
training, and sales force motivation will also be explored.
Estimating and Cost Analysis in Graphic Communications : GCOM-5670
Study of cost analysis and current cost estimating practices in
the production of printed materials. Estimating procedures for paper,
ink, digital imaging, desktop publishing/electronic prepress, conventional
photo-mechanical prepress production, digital /conventional sheetfed
offset presses, and web offset press production. The application
of computers to estimating procedures, pricing for a profit margin,
preparing quotations, costing systems and printing order processing
will also be explored.
Management Issues in Graphic Communications : GCOM-5680
A study of the management of graphic communications business functions
and structure. Topics include organizational theory and practices,
printing office procedure, electronic communications tools, production
and quality control, human resources, sales, marketing, purchasing,
financial assessment, case study analysis, and contemporary management
issues.
Research Seminar in Graphic Communications : GCOM-5690
An investigative study of trends in and applications of recent
technological developments in graphic communications.
Marketing Management : MGS-5400
In-depth study of management of the marketing function. Applying
the fundamental principles of management: planning, organizing,
controlling, measuring and evaluating (both internally and externally)
to the total marketing effort of the organization. Managerial problems
of the market concept, product development, promotional strategy,
physical distribution, pricing, demand analysis.
Legal Environment of Business Policy and Information Management
: MIS-5506
Covers business policy in relationship to law along with ethical,
political and economic considerations as they affect business organizations.
Business law topics: contracts, computers and property, agency and
business organization are covered. Law and business policy are related
to information management and various implications for business
organizations explored.
Business Policy and Administration : MGS-5010
A study of the functions and policies of business management: the
effective use of resources for the attainment of goals in a competitive,
social environment; corporate structures and strategies.
Human Resources in Management : MGS-5030
The focus is on management of human resources in an organization.
To this end, planning, organizing, directing, and controlling of
the procurement, development, compensation, integration and maintenance
functions of human resource management are explored. Special emphasis
is placed on application of quantitative models, wherever possible,
so that human resources management is integrated into information
management.
Management Systems Communications : MIS-5102
Experiences in developing and presenting systems proposals, bids
for contracts and other applications of written and oral communications
within a Management Information Systems context using appropriate
contemporary technology. Team communication via E-mail and desktop
presentation techniques are stressed.
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