ADJUNCT Faculty
Jo-Anne Beiter
Domenick Celentano
dom@domenickcelentano.com
Peter Hercky
Peter Hercky has been an adjunct
professor at Kean since 1982. He has taught a wide range of marketing related
courses including Introduction to Marketing, Advertising, Sales Management,
Sports Marketing, Services Marketing, International Marketing, Retail Marketing
and Consumer Behavior.
Hercky is a partner in Hercky Pasqua Herman, a full
service, marketing communications firm based in Roselle Park. The company
provides advertising, public relations, marketing consulting, market research,
direct mail and internet services to its b2b and consumer clients. He attended
Rutgers University and earned an MBA from Fairleigh Dickinson University.
Twitting and blogging on a steady basis, Hercky seeks
out marketing/communication articles of interest for his students and posts them
on his blog. He can be followed on Twitter at
twitter.com/Hercky
Marc Kalan
Marc
Kalan
is a consumer packaged goods marketing veteran with over 30 years of relevant
industry expertise. Mr. Kalan
combines senior marketing management experiences from client, agency and
marketing services vendors (established and start-ups) giving him the unique
ability to see issues and opportunities from multiple perspectives.
Marc has held positions in marketing management at
companies like American Can (Northern Bathroom Tissue), Warner-Lambert (Trident,
Chiclets, Schick) and Thompson Medical (Dexatrim). He has extensive expertise:
creating impactful marketing programs; managing and building marketing, account
and sales teams, in both On-Line and Off-Line spaces (media and promotion);
identifying, qualifying, selling new revenue generating business while building
strong client relationships; combining superior analytical, interpersonal, oral,
and written communication skills for clients including Proctor & Gamble,
BP/Castrol ING Direct, Pfizer, Glaxo SmithKline, J&J, Pepsi, Coca-Cola,
Unilever, Wyeth, Kraft, Del Monte Fresh, Hershey, Playtex and Colgate.
Marc currently serves as EVP & Chief Marketing Officer
for LR Johnson Associates, a West Coast based consultancy.
He holds degrees from The University of Pennsylvania (BA ’73) and
Columbia University (MBA ’76).
Steve Kohut
Thomas Metz
Thomas J. Metz
has over 35 years of success in financial services with the last 18 years
devoted to customer experience and customer relationship management (CRM) and
other marketing strategies to improve the customer experience and increase
revenues. He is currently VP, COO
and CFO of the Mann Center for the Performing Arts in Philadelphia, PA, a 501c
company dedicated to providing wonderful open-air theater arts and music
experiences from the Philadelphia Orchestra through all genres of music to
current day rock. Mr. Metz formerly
provided consulting services to the Mann as CEO of Metz CE Consulting, LLC, a
management consulting firm dedicated to helping organizations deliver memorable
customer experiences and building related revenues.
He holds his MBA in Finance and Accounting from LaSalle University in
Philadelphia, PA and is a Certified Public Accountant.
Robert O'Connor
Robert O’Connor has worked in Sales and Marketing management
positions in his corporate career, delivering and implementing sales and
marketing plans and programs to sell communications products and services.
He currently is a Sales Director selling consulting services to business
clients. Mr. O’Connor has taught
Marketing, Professional Selling, and Advertising courses at the undergraduate
level for eight years. He looks to incorporate his “real world” business
experiences in communicating the key concepts and principles of the subject
matter.
Mr. O’Connor earned an MBA in Marketing from Fairleigh
Dickinson University. He has
completed the Wharton School Executive Education Program.
Steve Savino
steven.savino@savinoglobalgroup.com
Steven L. Savino is Founder, President and
CEO of Savino Global Group, LLC, specialists in global marketing seminars and
executive workshops. Savino has over
25 years experience as a professional marketer and is a senior-level
business executive who specializes in the area of strategic brand marketing.
Savino has exceptional global brand building experience with breadth of
accomplishments with several multi-national companies across consumer packaged
goods, retail, electronics, entertainment/theme parks, internet/intranet and
franchising. Savino is the author of
the book titled, The Adventures of (a
real life) Brand Czar – 12 Personal-Size Marketing Lessons for Global-Size
Results,
published March 2008 by iUniverse, ISBN:
978-0-595-48453-9.
Steve Savino has an
undergraduate degree in economics from Villanova University, an MBA from the
Babcock Graduate School of Management at Wake Forest University and has
completed the coursework toward a Ph.D. in marketing at the Darden Graduate
School of Business at the University of Virginia.
Dena Strong
Eileen Strong
Eileen
Strong is a very seasoned
professional of the Advertising and Marketing Business world.
She presents to her students 20 years first hand experience from the
client and agency side. Eileen
brings an extensive involvement with major product lines such as Grey Poupon,
Ortega products, Miller Beer, A1 Steak Sauce, Keebler products and several
Health & Beauty Aid products.
Regional and national promotions for 3 tiered marketing campaigns is her
strength.
Educated at the University of Wisconsin in Business and
Communication; her students will benefit with in-depth skills applicable to the
world of advertising and marketing.