Kean University
College of Business & Public Administration
Marketing Department
Course List – Effective Fall 2009
The Department of Marketing has revised it curriculum effective Fall 2009 including: changes in major requirements, addition of new courses and revisions of existing courses. This also includes changes to course names and course numbers. The new curriculum prepares marketing students to compete more effectively for jobs and internships by providing the most current marketing knowledge and skills needed to excel in their careers.
How does the marketing curriculum change affect the students?
- For students who entered before Fall 2009, the courses you need to graduate are still available but may have different numbers and titles. Please check the list below.
- For those early in their program or entering Fall 2009, you have different requirements than previous students. Please check the new guidesheet for the requirements for the B.S in Marketing.
Please see below for specific information about course title and numbers.
Course List – Effective Fall
2009
|
Course Number |
Course Title |
Prerequisites |
|
MKT 2500 |
Principles of Marketing (formerly
MKT 3410) |
None |
|
MKT 3240 |
Professional Selling |
MKT 2500 |
|
MKT 3260 |
Retail Marketing (formerly MKT
3420) |
MKT 2500 |
|
MKT 3430 |
Advertising & Marketing Communications
|
MKT 2500 |
|
MKT 3440 |
Fashion
Merchandising |
MKT 2500 |
|
MKT 3480 |
Sports Marketing |
MKT 2500 |
|
MKT 3490 |
Internet Marketing |
MKT 2500 |
|
MKT 3500 |
Direct Marketing (formerly MKT
3432) |
MKT 2500 |
|
MKT 3510 |
Consumer Behavior (formerly MKT
3451) |
MKT 2500 |
|
MKT 3550 |
Marketing Research (formerly MKT
4410) |
MKT 2500,
ECO 2120 |
|
MKT 3610 |
Buying and Merchandising (formerly
MKT 3425) |
MKT 2500,
MKT 3260
|
|
MKT 3630 |
Advertising Media Planning |
MKT 2500,
MKT 3430 |
|
MKT 3640 |
Sales Management (formerly MKT
3435) |
MKT 2500 |
|
MKT 3650 |
Marketing Channels (formerly MKT
3520) |
MKT 2500 |
|
MKT 3660 |
Services Marketing (formerly MKT
3455) |
MKT 2500 |
|
MKT 3690 |
Business to Business Marketing
(formerly MKT 3450) |
MKT 2500 |
|
MKT 3720 |
Logistics & Transportation
(formerly MKT 4420) |
MKT 2500,
MKT 3260 |
|
MKT 4210 |
Product Planning & Development |
|
|
MKT 4220 |
International Marketing (formerly
MKT 3470) |
MKT 2500 |
|
MKT 4230 |
Advertising Campaigns (formerly
MKT 3431) |
MKT 2500,
MKT 3420 |
|
MKT 4240 |
Contemporary Issues in Marketing (formerly
MKT 3481) |
MKT 2500 |
|
MKT 4500 |
Seminar in Marketing Strategy
(formerly MKT 3460) |
MKT 2500, MKT 3510, MKT 3550, MKT 4220 |
Note: Students cannot get double credit for a course under the new as well as the old course number.o:p>