Course Descriptions
Acct 2200 Principles of Accounting I (3)
This course is an introduction to accounting concepts and principles
used in the preparation of financial reports of proprietorships,
partnerships and corporations, including the techniques of debit and
credit, trial balances, adjustments and statements. Prerequisite: Math
1000
Acct 2205 Principles of Managerial Accounting
(3)
This course introduces accounting theory and practice for managers in
the private sector, namely cost measurement and control,
cost-volume-profit analysis, budgeting, and short-term business
decision-making. This course is intended for students majoring in
Management Science. It is not acceptable for credit for Accounting
majors. Prerequisite: Acct 2200.
Fin 3310 Management of Corporate Finance I (3)
Principles and procedures of finance and their applications to typical
management decisions. Financial analysis and planning with emphasis on
the procurement and allocation of funds and the concept of the
risk-return trade-off. Prerequisite: ACCT 2200. Required for B.S. Degree
in Finance and B.A. Degree in Economics
MgS 2030 Business Organization and Management (3)
Surveys the various forms of business organization and the methods and principles used in production, marketing, credit and competition. Examines the responsibilities of management in the organization of business.
MgS 2110 Quantitative Methods in Management Science(3)
Application of quantitative and computer methods to business and management problems. Covers linear models, elementary matrix algebra, graphical and computer solutions of linear programming problems, inventory models and project management. Prerequisite: Math 1000.
MgS 2120 Business Statistics(3)
The methods used for the collection, presentation and analysis of business data, including sampling, the estimation of population parameters, index numbers, probability theory, the normal distribution, confidence intervals, testing of hypothesis, regression and correlation. Prerequisite: Math 1000.
The basic legal principles that apply to the areas of law and society, contracts, agency, property rights, bailments, trusts and estates. Consideration of the relevant statutes and adjudicated cases which give the student a grasp of the legal risks and results incident to common business relationships and transactions.
An extensive overview of the field of marketing in one semester. Covers the fundamental concepts of contemporary marketing, its function in the economy, and its relation to today’s social concerns. Specific topics include consumer behavior, industrial marketing, product development, channels of distribution, advertising and promotion, and pricing.
MKT 3420 The Retail Marketing (3)
A channels-of-distribution approach to the retailing function, focusing on the economic and social forces which affect the retail sector, the changing character of retail competition, relations between manufacturers and retailers, and responses to the emerging forces of consumerism. The procedures and problems of retail management, trading area evaluation, store organization and staffing, promotional policies, and measures of retail productivity. Emphasis on the role of the smaller entrepreneur, as well as the large retail organization. Case studies, field projects.
MKT 3425 Retail Buying and Merchandise Management (3)
Analysis of consumer demand and the problems of effectively anticipating and responding to it. Buying policies relating to the selection and development of merchandise resources, pricing and repricing policies; the effect of markup, markdown, stockturn and inventory valuation on profit; elements of fashion merchandising. Case studies, field projects. Prerequisite: MKT 3420.
MKT 3430 Essentials of
Advertising (3)
Survey of the entire field of advertising and its place in the total
marketing program. Covers advertising objectives, research methods,
management of advertising campaigns, advertising copy and production.
Focus on the functional interrelationships of advertisers, agencies, and
media.
MKT 3431 Advertising Campaigns (3)
Analyzes current advertising campaigns in terms of research, creative and media strategies used to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns. Prerequisite: MKT 3430.
MKT 3432 Direct Marketing
(3)
This course provides students with an overview of the principles,
concepts and application of direct marketing. Direct marketing is an
increasingly important marketing communication tool for developing a
customer-based strategy for organizations (e.g., B2C, B2B, and
non-profit) to diverse markets in the domestic and global marketplace.
Students will learn about successful direct marketing strategies using
tools including: customer database management, direct mail, catalogs,
the Internet, print, broadcast and telephone marketing. Key industry
challenges including ethical issues will be analyzed (e.g. privacy,
environmental issues, spam, etc.). Students will gain real world
experience via the development of a direct marketing
campaign.Prerequisite: MKT 3430.
Sales management from various perspectives: the selling “environment” and the societal, economic, ethical, legal and governmental elements composing this environment; general management functions, including planning, organizing, motivating and controlling; functions peculiar to sales management, including sales forecasting and selecting, training, motivating and compensating of sales people; relationships between the sales department and other internal and external departments and the public. Prerequisite: MKT 3410.
MKT 3440 Fashion Merchandising(3)
A study of fashion as a force in contemporary life and as a major determinant in the marketing of diverse categories of products. Theory of the fashion cycle, evolutionary development of fashions, analysis of demand for fashion goods, structure and operation of the fashion industries both at manufacturing and retail levels. Techniques and problems of fashion buying, display and promotion. Prerequisite: Mkt 3410.
MKT 3450 Industrial Marketing (3)
Marketing of products and services to industry from functional and management perspectives. Emphasizes new product introduction, legal and social constraints and salesmanship currently used in industry. Prerequisite: A basic introductory marketing course: Mkt 3410.
MKT 3451 Consumer Behavior (3)
Marketing of products and services to the consumer, from functional and management perspectives. Emphasizes new consumer product introductions, environmental and social constraints, and personal factors influencing consumer choices. Prerequisite: MKT 3410.
MKT 3455 Services Marketing (3)
Conceptual foundations of services marketing in consumer sector of banking, brokerage, insurance, health, technology, and professional service areas of the economy. Application of fundamental marketing processes to the service firm, in the profit and not-for-profit sector. An examination of differences between service marketing and product marketing. Prerequisite: MKT 3410.
MKT 3460 Marketing Management (3)
Management of the marketing function as it relates to total corporate activity; application of marketing principles in solving problems through case studies, field projects and computer simulation. Prerequisite: MKT 3410 or equivalent.
MKT 3470 International Marketing (3)
Introduction of the multinational enterprise as a participant in world markets, incorporating the marketing concept into a global framework. The course focuses on the environmental and cultural forces affecting the marketing program, strategies, and techniques both into and from foreign countries. Prerequisite: MKT 3410.
MKT 3481 Topical Problems in Marketing (3)
Current issues related to the field of marketing will be discussed, to include assessment models, simulations, trend analysis and problem-solving experiences. A major focus of the course will be an exploration of issues which will impact on the field of marketing and one’s career in marketing. Prerequisite: MKT 3410.
MKT 3490 Internet
Marketing (3)
This course is designed as an introduction to the rapidly evolving world
of Internet Marketing. The tools and technology of the Internet are
explored with an emphasis on the opportunities, problems, tactics and
strategies of using the Internet as a marketing tool. B2B and B2C
business models are discussed as they relate to integrating online and
offline strategies into a unified, comprehensive marketing
strategy.Prerequisite: MKT 3410.
MKT 3520 Marketing
Channels (3)
Developing effective and efficient distribution systems for goods and
services in profit and nonprofit organizations. Covers manufacturers,
services providers, wholesalers, transportation companies, and other
actors in marketing channels. Focus on behavior dimensions of channel
relations, the role of channel members, channel conflicts and channel
control.
MgS 4010 Operations Management (3)
Analysis of production operations in manufacturing and service operations. Production planning, systems and control introduced and related to such recent methodological developments as inventory forecasting, PERT/CPM, operations scheduling and queuing theory. Prerequisites: MGS 2110 and 2120.
MKT 4410 Marketing Research(3)
An introduction to the basic tools of marketing research. The application of behavioral science and quantitative methods to solving marketing problems. Hypothesis testing, questionnaire construction, sampling and data analysis. Techniques include statistical inference tests, decision theory, Chi-square, and regression and correlation. Prerequisites: MGS 2120 and MKT 3410.
MKT 4420 Transportation and Physical Distribution (3)
Management and organization of physical distribution and transportation systems; optimum planning and processing methods; effect of institutions and regulations.