Graduate COURSES

MKT 5400 Marketing Management (3)

In-depth study of strategic marketing and its proper management. Applying the fundamental principles of management: planning, organizing, controlling, measuring and evaluating (both internally and externally) to the total marketing effort of the organization. Managerial problems of the market concept, product development, promotional strategy, physical distribution, pricing, and demand analysis. Prerequisite: MKT 2500

MKT 5410 Marketing Research (3)

An integrated approach to the function of research in making marketing decisions. The research process, scientific method, analysis and interpretation of research findings. Specific topics include: project planning and design, organizing for research, development of marketing information systems, experiment design, tests of hypotheses, analysis of data, model building, cost/benefit analysis, managerial evaluation of marketing research.
Prerequisite: MKT 2500

MKT 5420 Consumer Marketing (3)

An integrative study of the conceptual foundations of consumer behavior drawing on significant contributions made by the behavioral sciences. Application of basic behavioral science concepts to the understanding of consumer decision process, social stratification, reference group and sub-cultural influences, family influence, learning theory, attitudes, personality, consumer purchase decision making, brand loyalty, and diffusion of innovations.
Prerequisite: MKT 3410

MKT 5430 Services Marketing (3)

To provide MIS people with the knowledge of dealing with internal and external customers of their service/product, and the importance of being customer oriented. The tools and methods to achieve higher customer satisfaction will be presented.
Prerequisite: MKT 3410.

MKT 5450 Internet Marketing (3)

By completing course requirements students will understand the marketing principles, strategies, and tactics associated with each of the five major Internet marketing models:

(1) Business-to-consumer web marketing that stresses direct sales to the consumer (e.g. Amazon.com);

(2) Consumer-to-business web marketing that aggregates consumer demand to bid down the prices of consumer goods (e.g. Priceline.com)

(3) Business-to-business web marketing that focuses on implementing exchanges, auctions, and e-procurement solutions among firms (e.g. Ariba);

(4) Consumer-to-consumer web marketing that facilitates direct exchanges and interactions among consumers (e.g. E-bid); and

(5) Business-to-employee web marketing that creates internal intranet platforms for communication and collaboration among employees (e.g. Novell).

MKT 5465 Global Marketing Strategy (3)

The course provides the students with an advance understanding of the global environment of business and its potential effects of marketing strategy in cross-cultural markets. Specifically, students will be given an understanding of world cultures and their impact on product, pricing, distribution and promotion planning.
Prerequisite: MKT 3460 (Marketing Management) or Instructor Approval.