College of Business and Public Administration

Degree Programs

Major in Marketing

Overview

The major in Marketing emphasizes the knowledge, skills, and concepts necessary for effective performance in the various functional areas of marketing (such as development, research, distribution, and the like). The required courses are designed to demonstrate the interaction of the social, economic, and cultural environments upon the management of an organization’s marketing activities. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals. Students can prepare for career opportunities in the fields of advertising, marketing research, retailing, international marketing and a host of other marketing related fields, as well as preparation for graduate level study.

Degree Programs

B.S. in Marketing-124 Credits
Courses shown below are not a complete outline of major completion. Please refer to your current guide sheet, a copy of which is also available in the Marketing Department. W408.

Marketing Guidesheets

Degree Requirements

BUSINESS CORE REQUIREMENTS- 24 Credits

(Must take the following)

ACCT 2200 Principles of Accounting I
ACCT 2205 Managerial Accounting
BLAW 2051 Business Law I (formerly MGS 3051)
FIN 3310 Corporate Finance I
MGS 2030 Principles of Management (formerly MGS 2030)
MGS 2110 Quantitative Methods
MKT 2500 Principles of Marketing (formerly MKT 3410)
MGS 4010 Operations Management

MARKETING MAJOR COURSE REQUIREMENTS -12 Credits

(Must take the following)

MKT 3510 Consumer Behavior (formerly MKT 3451)
MKT 3550 Marketing Research (formerly MKT 4410)
MKT 4220 International Marketing (formerly MKT 3470)
MKT 4500 Seminar in Marketing Strategy (formerly MKT 4500)

ELECTIVE COURSE REQUIREMENTS-12 Credits

(Select three Marketing courses, the following is a current list of courses)

MKT 3240 Professional Selling
MKT 3260 Retail Marketing (formerly MKT 3420)
MKT 3480 Sports Marketing
MKT 3490 Internet Marketing
MKT 3500 Direct Marketing (formerly MKT 3451)
 MKT 3550 Marketing Research (formerly MKT 4410)
MKT 3610 Buying and Merchandising
MKT 3630 Advertising Media Planning
MKT 3640 Sales Management (formerly MKT 3435)
MKT 3650 Marketing Channels (formerly MKT 3650)
MKT 3660 Services Marketing (formerly MKT 3455)
MKT 3690 Business to Business Marketing  (formerly MKT 3520)
MKT 3720 Logistics & Transportation  (formerly MKT 4420)
MKT 4220 International Marketing (formerly MKT 3470)
MKT 4230 Advertising Campaigns (formerly MKT 3431)
MKT 4240 Contemporary Issues in Marketing (formerly MKT 3481)
MKT 4500 Seminar in Marketing Strategy (formerly MKT 3460)