Degree Programs
Minor in Marketing
Overview
The minor in marketing is designed for non business majors who would like to learn more about the world of business and the role of marketing. Courses in Marketing offer students the knowledge, skills, and concepts necessary for effective performance in the various areas of marketing such as advertising, product development, marketing research, consumer behavior, retailing, sales, services, international marketing, and internet commerce. The required courses are designed to demonstrate the interaction of the social, economic, and cultural environment upon an organization’s marketing activities. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals. Students can prepare for careers opportunities in the fields of advertising, marketing research, retailing, international marketing and a host of other marketing related fields, as well as preparation for graduate level study. The Marketing Minor is designed to provide a bridge to the business world and will complement and enhance what is learned in other disciplines.
The Marketing minor consists of 6 courses as follows:
Required courses: 3
MKT 3410 Principles of Marketing
MKT 3430 Essentials of Advertising
MKT 3451 Consumer Behavior
Elective courses: 3
(Select three Marketing courses, the following is a current list of courses)
MKT 3420 The Retail Marketing
MKT 3425 Retail Buying and Merchandise Management
MKT 3431 Advertising Campaigns
MKT 3432 Direct Marketing
MKT 3435 Sales Management
MKT 3440 Fashion Merchandising
MKT 3450 Industrial Marketing
MKT 3455 Services Marketing
MKT 3460 Marketing Management
MKT 3470 International Marketing
MKT 3480 Sports Marketing
MKT 3481 Topical Problems in Marketing
MKT 3490 Internet Marketing
MKT 3520 Marketing Channels
MKT 4410 Marketing Research
MKT 4420 Transportation and Physical Distribution