Kean University
College of Business & Public Administration
Marketing Department
Course List – Prior to Fall 2009
|
Course Number |
Course Title |
Prerequisites |
|
MKT 3410 |
Principles of
Marketing
|
None |
|
MKT 3420 |
The Retail
Marketing Process |
MKT 3410 |
|
MKT 3425 |
Retail Buying
and Merchandise Management |
MKT 3410, MKT
3420 |
|
MKT 3430 |
Essentials of
Advertising |
MKT 3410 |
|
MKT 3431 |
Advertising
Campaigns
|
MKT 3410, MKT
3420 |
|
MKT 3432 |
Direct
Marketing |
MKT 3410 |
|
MKT 3435 |
Sales
Management |
MKT 3410 |
|
MKT 3440 |
Fashion
Merchandising |
MKT 3410 |
|
MKT 3450 |
Industrial
Marketing |
MKT 3410 |
|
MKT 3451 |
Consumer
Behavior |
MKT 3410 |
|
MKT 3455 |
Services
Marketing |
MKT 3410 |
|
MKT 3460 |
Marketing
Management |
MKT 3410, MKT 3451, MKT 4110, MKT 3470 |
|
MKT 3470 |
International
Marketing |
MKT 3410 |
|
MKT 3480 |
Sports
Marketing |
MKT 3410 |
|
MKT 3481 |
Topical
Problems in Marketing |
MKT 3410 |
|
MKT 3490 |
Internet
Marketing |
MKT 3410 |
|
MKT 3520 |
Marketing
Channels |
MKT 3410 |
|
MKT 4410 |
Marketing
Research |
MKT 3410,
ECO 2120 |
|
MKT 4420 |
Transportation and Physical Distribution |
MKT 3410 |