Course

Book Title

Author

Publisher & ISBN

MKT 2500 (All Secs)

Contemporary Marketing (14th Ed.)

Boone/Kurtz

Cengage
978-0-3-2458203-1

MKT 2500*09

Principles of Marketing Activebook 2.0 (2003)

Kotler

Pearson
978-0-1-3041814-2

MKT 3240*01

Fundamentals of Selling (11^th Ed.)

Futrell

McGraw-Hill
978-0-0-7338112-1

MKT 3420*01

Retail Management (11th Ed)

Berman

Pearson
978-0-1-3608758-8

MKT 3420*02

Essentials of Services Marketing (2009)

Lovelock

Pearson
978-9-8-1067995-8

MKT 3430 (All Secs)

Contemporary Advertising (12^th Ed.)

Arens

McGraw-Hill
978-0-07338107-7

MKT 3431*01

Creative Strategy in Marketing (9^th Ed.)

Dreniany

Cengage
978-0-4-9509569-9

MKT 3435 (All Secs)

Management of a Sales Force (12^th Ed.)

Spiro

McGraw-Hill
978-0-0-7353977-6

MKT 3440*K2

The Dynamics of Fashion (3^rd Ed.)

Stone

Fairchild Books
978-156367686-4

MKT 3450*01

Business to Business Management (2005)

Blythe

Cengage
978-0-3-2431544-8

MKT 3455*02

Services Marketing (5^th Ed.)

Zeithaml

McGraw-Hil
l 978-0-0-7338093-3

MKT 3490*01

Internet Marketing (2^nd Ed.)

Roberts

Cengage

978-0-7-5939278-6

MKT 3510 (All Secs)

Consumer Behavior (8^th Ed.)

Solomon

Pearson
978-0-1-3601596-3

MKT 3550 (All Secs)

Basic Marketing Research (3^rd Ed.)

Malhotra

Pearson
978-013715593-4

MKT 3610*01

Retail Buying w/DVD (8^th Ed.)

Diamond

Pearson
978-0-1-3159236-0

Consumer-Centric Category (2005)

Nielson

Wiley
978-0-4-7170359-4

MKT 4220 (All Secs)

International Marketing (9^th Ed.)

Czinkota/ Ronkainen

Cengage
978-1-4-3904058-4

MKT 5400*01

Market-Based Management
(5^th Ed.)

Best

Pearson
978-0-1-3233653-6

MKT 5420*01

Consumer Behavior(5^th Ed.)

Hoyer

Cengage
978-0-5-4707992-9