Thinking Creatively Conference

Kean University hosted the 11th annual Thinking Creatively conference on Friday, March 31 in the North Ave. Building, bringing together the best and brightest art directors and designers and all sorts of experimental, innovative thinkers. The conference was organized by Kean University’s Robert Busch School of Design, in partnership with the Art Directors Club of New Jersey (ADCNJ). Corporate sponsors included Pantone and the Creative Group.

"Thinking Creatively was a vibrant and professionally far-reaching conference," said Rose Gonnella, Executive Director, Robert Busch School of Design. "We believe it’s important to provide affordable access to a major event for design professionals and students in the New York metropolitan area. Thinking Creatively continues to be an impactful educational resource for New Jersey’s design community.”

Creative director, designer and Kean alumna Max Friedman ‘15 BFA  delivered the keynote address at this year’s event. Currently employed at the New York advertising agency Droga 5, Max works on a diverse array of projects including developing creative content for Under Armour’s “I WILL” campaign.” Max encouraged his audience to seek out mentors. He also emphasized the importance of pursuing work that interests you personally. 

“Have fun with whatever you are doing and find your voice,” he said. “I took what I learned in class and applied it to what I like.”

David Mohney, FAIA, Dean, Michael Graves College, facilitated a panel discussion on the enduring legacy of Michael Graves at Thinking Creatively. Karen Nichols, FAIA; Patrick Burke; Megan Luc and Stephanie Pryor participated in the discussion. The panel discussed their collaboration on Hotel Michael, a space dedicated to celebrating the Michael Graves aesthetic, and other innovative architectural projects.

“Teamwork, collaboration,  communication and delegating responsibilities was what helped the team to balance the idea of working together toward one goal,” said Burke “Real people have to get together,” he added.