Visual Storytelling
Showing the Kean Experience Through Authentic Visuals
Photos and videos are some of the most powerful tools we have to tell Kean’s story. They help us capture the energy, diversity and real-world impact of our students, faculty and programs.
Whether you’re promoting an event, designing a flyer, building a webpage, or posting on social media, the images you choose should reflect Kean’s values and visual style.
What Makes a Photo “On Brand”?
Kean’s photography and videography should feel:
- Authentic: Candid, in-the-moment, not overly posed
- Diverse: Reflecting the range of people, cultures and communities we serve
- Engaged: Showing students and faculty interacting, creating, learning and leading
- Bright and Optimistic: Using natural light and warm tones where possible
- Purpose-Driven: Focused on outcomes, impact or human connection
Avoid images that feel staged, overly formal, generic or disconnected from the Kean experience.
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Capture This ✔️ |
Avoid This ✖️ |
|
Students collaborating or presenting |
Isolated people with no activity |
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Faculty mentoring or in active teaching |
Headshots with no context |
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Moments from campus life or events |
Empty buildings or classrooms |
|
Real community impact and service |
Stock images not taken at Kean |
Video Guidelines
Video is a powerful way to show Kean’s voice in action. When creating video content:
- Use real voices of our students, faculty, alumni, partners
- Capture real moments, not scripted scenes
- Keep it accessible, include captions or transcripts
- Use natural lighting and clear audio wherever possible
- Include Kean branding (logo or end card) where appropriate
Where to Get Kean Visual Assets
The Office of University Relations maintains a growing library of approved photography and video content. This includes:
- Approved event and campus photos
- Kean B-roll and interview footage
- Release forms* and usage guidelines
Need help? Reach out to University Relations for support with photo selection, permissions or video production tips.
*Always ask the subjects of your photographs and videos to sign a release form and keep it on file.
Avoid These Common Pitfalls for Photos and Video
- Overly posed, unnatural expressions
- Outdated technology or settings
- Homogenous groups or lack of visible diversity
- Empty classrooms or facilities without people
- Stock photos/videos not taken at Kean (use Kean imagery whenever possible)