Social Media Branding Guidelines

Why Social Media Matters

Social media is one of the most visible and influential ways to share the Kean University story with the public. Every post, reel and share helps to shape how people see Kean. That’s why it’s essential that all Kean-affiliated accounts, from departments to student organizations, support a cohesive and recognizable brand. Consistent brand tone, visual identity and purpose not only build trust and engagement; they bring the Cougars Climb Higher message to life.

Use the Brand Guide to Elevate Your Social Post

Whether you're creating a one-time post or managing an ongoing series, the Kean Brand Guide website is your best resource. It offers guidance that applies directly to social media, from logo usage and photo selection to editorial style, brand personality and accessibility. Even small details like punctuation or inclusive language can make a huge difference in how your post is received. For larger or high-visibility campaigns, University Relations is available to support your team with strategy and creative input.

TIP: Great social media posts follow the same rules as all Kean communications: consistent logos, clean editorial style and inclusive imagery that reflects our diverse community.

Before You Post, Ask:

Does this post reflect well on Kean’s brand identity and values?
Am I using the correct logo, colors and fonts?

Does the caption follow Kean’s editorial style?

Am I using inclusive language and imagery?

Would this benefit from University Relations’ input?

Every post should reflect the same care, quality and consistency as any other Kean publication. Think of it as a digital extension of the University’s brand.

Need help with a post or campaign? University Relations is happy to consult on extended or high-visibility social media projects. If you have questions or would like feedback on a post, email us at socialmedia@kean.edu.