Business Analytics and Data Science
Turn complex information into meaningful insight. Kean's Bachelor of Science in Business Analytics and Data Science prepares students to interpret complex information and use it to solve real-world business problems. Students develop analytical, technical and strategic thinking skills that support decision-making across industries such as finance, marketing, sales, retail and accounting.
Through hands-on learning, students gain experience with industry-relevant tools and techniques, including machine learning and data visualization. Coursework combines practical application with business fundamentals, preparing students to manage and analyze large datasets, communicate insights effectively and understand the ethical responsibilities associated with data use. Graduates build a strong foundation in core business areas and are prepared for a wide range of careers in today's rapidly evolving business landscape.
Kean Data Science students develop in-demand skills in statistical analysis, mathematical reasoning and business strategy.
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Kean offers study abroad opportunities in many countries. Study at Wenzhou-Kean University in China for the cost of a semester at Kean USA.
What Can You Do with a Business Analytics and Data Science Degree?
Organizations across industries rely on data to guide strategy and decision-making, creating strong demand for professionals with analytics expertise. Graduates are prepared for careers such as:
- Data Analyst
- Business Analyst
- Data Scientist
- Marketing Analyst
- Financial Analyst
- Operations Analyst
Why Study Business Analytics and Data Science at Kean?
High-Demand Field
Analytics and business intelligence careers continue to expand as organizations rely more heavily on technology and strategic insight.
Competitive Salaries
Professionals with analytics expertise earn strong salaries, with opportunities for advancement across industries.
Fast-Growing Career Path
Roles in analytics, business intelligence and related fields are projected to see significant job growth in the coming years.
Skills for Every Industry
Employers in finance, marketing, retail, health care and technology are seeking professionals who can interpret and apply complex information.
Accreditation
We are pleased to acquire this program from NJCU and will include this program in our next review with AACSB. Additional information will be provided soon. If you have any questions, please contact the department chairperson. NL (OAA)
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