Music Business, B.A.

Build the knowledge and professional skills needed to succeed in the dynamic and evolving music industry. Kean's Music Business bachelor's degree program combines coursework in music, marketing, management and entrepreneurship to help students understand the business side of music while developing the skills needed to support artists, organizations and entertainment ventures.

Through industry-focused study, experiential learning opportunities and internships, graduates develop a strong understanding of the music business and the practical experience needed to pursue careers across the music and entertainment industries.

A young music producer does production work in his studio — Students will prepare for exciting careers in production, marketing, management, artists & repertoire, publishing and more.

What Will You Learn as a Music Business Major?

You will develop a strong foundation in music and business while learning how the industry operates behind the scenes. You'll explore:

Artist management and talent development
Music marketing, promotion and branding
Concert and event production
Music publishing and copyright
Entertainment law and contracts
Music technology and digital media
Business management and entrepreneurship
Industry trends and professional practices

Learn More:

Course Catalog

Locations

Jersey City

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Prime Location

Study minutes from New York City, one of the world's leading centers for music, entertainment and media.

Industry Connections

Connect with professionals, organizations and opportunities throughout the region's vibrant music and entertainment industries.

Hands-On Experience

Apply your knowledge through internships, projects and experiential learning opportunities that build real-world skills.

Cougars Climb Higher

At Kean, we believe learning extends far beyond the walls of our classrooms and labs. That's why we encourage you to live on campus, study abroad and pursue internships that will advance your career.

Residence Life

Live on campus and experience all that Kean has to offer socially and culturally. Kean’s residence halls are comfortable, secure and attractive, featuring modern amenities and easy access to classrooms and facilities.

The Quad - Upperclassmen Residence Halls

Internships and Jobs

At Kean, we believe in helping all of our students find internships and jobs that support their career goals. Career services staff provide professional services and offer job fairs and networking events year-round.