Sports Management
Behind every successful sports team is a network of professionals driving business strategy, marketing, operations and more. The Bachelor of Science in Sports Management combines business fundamentals with specialized study in areas such as marketing, event planning, facility management and sports law.
The program’s interdisciplinary curriculum emphasizes strategic thinking, consumer behavior, marketing, sales and analytics while introducing students to current industry tools, best practices and emerging trends while exploring the dynamic world of sports and entertainment.
With opportunities to engage with industry professionals and apply theory in practical settings, graduates gain the real-world experience and business foundation needed to pursue careers across sports organizations, events, facilities and related industries.
Students can explore the business behind sports, from marketing and event management to strategy and operations.
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Study Abroad
Kean offers study abroad opportunities in many countries. Study at Wenzhou-Kean University in China for the cost of a semester at Kean USA.
What You Can Do With a Degree in Sports Management
A sports management degree opens the door to careers across the sports and entertainment industries, including:
- Sports marketing and promotions
- Event and game-day operations
- Facility and venue management
- Athletic administration
- Sponsorship and fundraising
- Recreation and amateur sports organizations
Graduates are prepared to pursue opportunities with professional teams and leagues, intercollegiate athletics, event companies, community organizations and more.
Why Study Sports Management at Kean?
The Business of Sports
Explore how marketing, operations, law and strategy shape the sports industry.
Hands-On Field Experience
Gain practical experience through applied learning opportunities and industry-facing coursework.
Events, Facilities and Sponsorship
Build specialized knowledge in the areas that support successful sports organizations.
Analytics and Decision-Making
Use data, technology and evidence-based thinking to solve business challenges in sports settings.
Leadership and Teamwork
Develop the communication and collaboration skills needed to lead in fast-paced sports organizations.
Accreditation
We are pleased to acquire this program from NJCU and will include this program in our next review with AACSB. Additional information will be provided soon. If you have any questions, please contact the department chairperson. NL (OAA)
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