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What You Learn

You gain insight into the research that drives business decisions and ways to apply data to achieve strategic goals.

  • Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits

  • Design campaigns for businesses, products, services, startups and nonprofits

  • Identify industry and consumer trends

  • Plan integrated business campaigns for social media, digital, traditional media, search, B2B, sales promotion, public relations, sponsorship and more

  • Conduct market research studies and analyze findings

  • Hone your craft through internships and professional experiences

You can also pursue your degree at Kean Ocean in Toms River.

Program Options:

B.S. in Marketing

Marketing Minor

Curriculum Sheets and 4-Year Plans

Lu Huang, Ph.D., Assistant Professor
Min-chung Han, Ph.D., Assistant Professor
Shweta Singh, Assistant Professor
Sucheta Ahlawat, Ph.D., Professor
Valerie Vaccaro, Associate Professor

Also available

Clock tower through view of flowers

I’ve always liked the idea of advertising and analytics. I’ve had a passion for this since high school and always wanted to go into marketing.

Ailin Olivera
Class of 2019
Kean marketing student Ailin Olivera. (Marketing Degree)

After Kean

Kean marketing graduates work in a variety of careers, including:

  • Marketing Specialist
  • Marketing Analyst
  • Marketing Researcher
  • Retail Manager
  • Advertising Account Executive
  • Media Buyer
  • Public Relations Professional
  • Social Media Manager
  • Product Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager




Median salary in New Jersey for marketing and marketing research graduates, according to the Center on Education and the Workforce

Kean University Academics

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