Marketing
Marketing is how businesses and nonprofits understand, target and engage their audiences to create brand awareness and deliver customer value.
At Kean, our bachelor's in marketing degree program gives you a strong foundation in all aspects of marketing — consumer behavior, research, analytics, sales management, and integrated campaigns and strategies. You are trained to create marketing campaigns from concept to implementation.
Our location provides marketing majors with many opportunities for internships throughout New Jersey and in New York City, the business capital of the world. Kean marketing graduates work in brand management, market research, advertising, digital marketing and more, in a variety of industries around the world.

Kean marketing students convert their classroom knowledge into real-world action, developing plans and outreach for local organizations, businesses and nonprofits.
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To be a part of the inaugural NY Jets Experience class was amazing as I was able to meet and pitch an idea to the Jets' executives. An experience like that just gives me validation that this is the career path I want to take for me to climb higher.

Careers
Kean marketing graduates work in a variety of careers, including:
- Marketing Specialist
- Marketing Analyst
- Marketing Researcher
- Retail Manager
- Advertising Account Executive
- Media Buyer
- Public Relations Professional
- Social Media Manager
- Product Manager
- Search Engine Optimization Specialist
- Email Marketing Manager
$127,230
The average Marketing Manager salary in New Jersey is $127,230, according to Salary.com.

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