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What You Learn

You gain insight into the research that drives business decisions and ways to apply data to achieve strategic goals.

  • Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits

  • Develop concrete, critical-thinking and problem-solving skills

  • Identify industry and consumer trends

  • Plan integrated business campaigns for social media, digital, traditional media, search, B2B, sales promotion, public relations, sponsorship and more

  • Conduct market research studies and analyze findings

  • Hone your craft through internships and professional experiences

You can also pursue your degree at Kean Ocean in Toms River.

Clock tower through view of flowers

To be a part of the inaugural NY Jets Experience class was amazing as I was able to meet and pitch an idea to the Jets' executives. An experience like that just gives me validation that this is the career path I want to take for me to climb higher.

Sebastian Almazan
Sebastian Almazan


Kean marketing graduates work in a variety of careers, including:

  • Marketing Specialist
  • Marketing Analyst
  • Marketing Researcher
  • Retail Manager
  • Advertising Account Executive
  • Media Buyer
  • Public Relations Professional
  • Social Media Manager
  • Product Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager




The average Marketing Manager salary in New Jersey is $127,230, according to

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