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Marketing

Marketing is how businesses and nonprofits understand, target and engage their audiences to create brand awareness and deliver customer value.

At Kean, our program gives students a strong foundation in all aspects of marketing — consumer behavior, research, analytics, sales management, and integrated campaigns and strategies. We train our students to create marketing campaigns from concept through implementation, including follow-up analysis and research.

Through this approach, students gain broad knowledge of the field and an excellent grasp of the application of marketing principles in a multifaceted profession. Our students develop concrete, critical-thinking and problem-solving skills that have wide-range capability, allowing them to excel in a variety of industries.

Kean University's location 30 minutes outside of New York City offers our marketing students many opportunities for internships in New York, the business capital of the world, and throughout New Jersey.

Kean marketing graduates work in brand management, advertising, research, retail management, sports, entertainment, healthcare and nonprofit organizations around the world.

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Kean marketing professor Valerie Vaccaro instructs a class. (Marketing Degree)

Kean students convert their classroom knowledge into real-world action, developing plans and outreach for local organizations, businesses and nonprofits.

What You Learn

You gain insight into the research that drives business decisions and ways to apply data to achieve strategic goals.

  • Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits

  • Design campaigns for businesses, products, services, startups and nonprofits

  • Identify industry and consumer trends

  • Plan integrated business campaigns for social media, digital, traditional media, search, B2B, sales promotion, public relations, sponsorship and more

  • Conduct market research studies and analyze findings

  • Hone your craft through internships and professional experiences

You can also pursue your degree at Kean Ocean in Toms River.

Program Information

Program Options:

B.S. in Marketing

Marketing Minor

Curriculum Sheets and 4-Year Plans

Faculty:
Lu Huang, Ph.D., Assistant Professor
Min-chung Han, Ph.D., Assistant Professor
Shweta Singh, Assistant Professor
Sucheta Ahlawat, Ph.D., Professor
Valerie Vaccaro, Associate Professor

Also available

Other programs you might be interested in

Clock tower through view of flowers

I’ve always liked the idea of advertising and analytics. I’ve had a passion for this since high school and always wanted to go into marketing.

Ailin Olivera
Class of 2019
Kean marketing student Ailin Olivera. (Marketing Degree)

After Kean

Kean marketing graduates work in a variety of careers, including:

  • Marketing Specialist
  • Marketing Analyst
  • Marketing Researcher
  • Retail Manager
  • Advertising Account Executive
  • Media Buyer
  • Public Relations Professional
  • Social Media Manager
  • Product Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager

 

 

$70,000

Median salary in New Jersey for marketing and marketing research graduates, according to the Center on Education and the Workforce

The Classroom and Beyond

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Management and Marketing Honor Society logos

2021 Honors Society Inductions

Sigma Beta Delta and Mu Kappa Tau, Kean's management and marketing honor societies would like to welcome their latest cohort of inductees.
Kean business students pose with the $3,000 prize they received at the Kean Business Plan Competition. (Marketing, Marketing Degree, Management, Management Degree)

Business Plan Competition

The annual Kean competition offers $10,000 in overall prize money to student-entrepreneurs who successfully pitch their business ideas to a panel of experts, in Shark Tank fashion.
Accounting (Marketing, Marketing Degree, Management, Management Degree)

Internships

The College of Business and Public Management Office of Internships oversees the placement of students at internships with Fortune 500 corporations as well as midsize and small companies around the region.
Kean University Academics

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