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Return to Campus

Kean University has developed a comprehensive Climb Higher Restart Plan for the Spring 2021 semester. Please visit the Return to Campus page to find details and contact information for student services, admissions and more.

Areas of Expertise

Before I started teaching in 1988, I worked for 10 years in advertising, sales promotion, market research, public relations, and in the music industry. My areas of expertise include marketing strategy, social entrepreneurship, how corporate social responsibility can achieve the triple bottom line of economic success, consumer and societal well-being, and environmental sustainability.

Courses Taught

  • Consumer Behavior
  • Advertising & Marketing Communications
  • Advertising Campaigns
  • Social Entrepreneurship
  • Direct/Interactive Marketing
  • Global Business Practicum
  • Sales Management

Teaching Philosophy

My teaching philosophy is to empower students with the latest marketing and business knowledge, career skills, real-world project experience and a strong sense of social responsibility. I want my students to achieve their career and life goals, help businesses, social enterprises and nonprofit organizations to be more successful in the marketplace, enhance quality of life for consumers and other stakeholders, and promote social justice for a better, more sustainable world.