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Kean University


  • Ph.D., Marketing (2001) - The Graduate Center (CUNY), Baruch College
  • M.B.A., Marketing - Advertising specialization (1985), Baruch College
  • B.B.A., Marketing (1980) - Pace University, Lubin School of Business (NYC)    

Courses Taught

  • Consumer Behavior
  • Advertising & Marketing Communications
  • Advertising Campaigns
  • Social Entrepreneurship
  • Direct Marketing
  • Global Business Practicum

Selected Publications

Choi, Jeonghwan, Kihwan Kim, Rob Marjerison, Bok Gyo Jeong, Sookyoung Lee, and Valerie Vaccaro (2021). "The Effects of Morality and Positivity on Social Entrepreneurial Intention." Journal of Social Entrepreneurship (2021): 1-21.

Vaccaro, Valerie, Benja Stig Fagerland, and Deborah Y. Cohn (2019) “A Sheconomy Management 3.0 Benefit Model & Framework of Gender Diversity Leadership for Greater Innovation, Corporate Social Responsibility, and Firm Financial Performance,” European Journal of Management. V.19, N.1, 39–62.

Cohn, Deborah Y. and Valerie Vaccaro (2018), “Reducing The Green Gap: The Impact Of Cultural & Personal Values On Adoption Of Hybrid & Electric Vehicles In The US, UK, Australia & South Africa,” Journal of International Management Studies, V.18, N.3, December 2018, 29-44.                                                                                         

Vaccaro, Valerie L., Veysel Yucetepe, Deborah Y. Cohn, and James Henry Dunne (2017) “Pleasant Music’s Relationship to Congruence, Consumer Behavioral Intentions, Unplanned Purchase, and Time Spent in Retail and Service Environments,” Journal of International Management Studies, V.17, N.2, 2017 (October), 35-48.

Vaccaro, Valerie L. (2009) “B2B green marketing & innovation theory for competitive advantage,” Journal of Systems and Information Technology, Special issue: Green Marketing in Business-to-Business Marketing

Areas of Expertise, Teaching Philosophy & Interests

Before I started teaching, I worked for ten years in advertising, sales promotion, market research, public relations and in the music industry. 

My objective is to encourage students to pursue business and community endeavors that help achieve the triple bottom line of people, planet, and profits for a healthier, safer, better quality of life with greater economic and social justice for a peaceful, better, more sustainable world.  My teaching philosophy is to effectively empower students with marketing knowledge, skills, and social responsibility to achieve their career goals and dreams.  Since 1988, I have taught over a dozen marketing and business courses.

My scholarly record includes over thirty peer-reviewed publications including journal articles, conference papers, cases, and a book chapter, as well as conference presentations. My research focuses on how marketing strategy, innovations, social entrepreneurship, and corporate social responsibility can help organizations achieve the triple bottom line of economic success, consumer and societal health and well-being, and environmental sustainability.   Also, my research has investigated how global consumer values, retail atmospherics, and music influence consumers.

I have great interests in marketing, social entrepreneurship, pop culture and in new products and services that enhance people's lives and make the world a better place.