Skip to main content

Kean University

Apply
Visit

Language selection

Exclamation_Point_2_x2C__Caution_2_x2C__Warning_2 Created with Sketch.

Impending Winter Storm

Due to the impending storm, all classes and activities at Kean’s main campus in Union, Kean Ocean and Kean Skylands will operate remotely on Sunday, January 25, and Monday, January 26. 

The University will observe a Winter Wellness Day on Tuesday, January 27, following the storm. Classes and activities will not run, and employees are not expected to work. 

Due to ongoing power problems at the Kean Ocean Gateway Building, all classes and activities at Kean Ocean will also be conducted remotely on Friday, January 23, and Saturday, January 24. This only applies to Kean Ocean. 

Only essential personnel should report to work as scheduled during the remote period or on Tuesday. Employees with questions about their status should consult their supervisor. 

Keanu’s Kitchen will remain open for residential students on the Union campus from 9 a.m. to 9 p.m. Sunday through Tuesday. 

All vehicles parked on the Union campus must be relocated to the Vaughn-Eames overnight parking lot by 6 p.m. on Saturday to allow for storm cleanup. Vehicles parked elsewhere on campus are subject to relocation. 

Min Chung Han, Ph.D.

Associate Professor
Office Location
Hynes Hall - 303K
Email
mihan@kean.edu
Phone
(908) 737-4144
Kean Professor Min-Chung Han

Dr. Han's main research interest lies in technology-driven digital marketing in the rapidly changing e-commerce environment.  Her research on social commerce was one of the first studies in the field, prior to its commercial availability.  Her research has been published in journals such as the Journal of Internet Commerce, Journal of International Consumer Marketing,  International Review on Public and Nonprofit Marketing  and the Journal of Promotion Management.  She has also been awarded multiple internal research grants at Kean University, including the UFRI, RTR, SpF and FFRA.  Before embarking on her academic career, she was a business journalist for a decade. She worked for both Korean and English language media companies at Financial News, South Korea and Business Times, Singapore. She has worked in China, Singapore, South Korea and USA and lived in five countries including Canada. She speaks English, Korean and basic Chinese.

Courses Taught

  • Internet Marketing
  • Social Media Marketing
  • International Marketing
  • Consumer Behavior
  • Principles of Marketing

Selected Publications

Han, M. C. (2021). Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior. International Review on Public and Nonprofit Marketing, 18(2), 255-272.

Han, M. C. (2021). The impact of anthropomorphism on consumers’ purchase decision in chatbot commerce. Journal of Internet Commerce, 20(1), 46-65.

Han, M. C. (2021). Would you like to donate your reward points today? Mental accounting and checkout charity. International Review on Public and Nonprofit Marketing, 1-21.

Han, M. C., & Kim, Y. (2018). How culture and friends affect acceptance of social media commerce and purchase intentions: A comparative study of consumers in the US and China. Journal of International Consumer Marketing, 30(5), 326-335.

Han, M. C., & Kim, Y. (2017). Why consumers hesitate to shop online: Perceived risk and product involvement on Taobao. com. Journal of promotion management, 23(1), 24-44.

Areas of Expertise

  • Digital Marketing
  • Social Media Marketing & Mobile Marketing
  • International Marketing
  • E-commerce

Teaching Philosophy

"Tell me and I forget, teach me and I may remember, involve me and I learn." ― Benjamin Franklin I strongly believe the best way to learn is through experience it. My classes primarily consist of students presentations and real-life business practices.