Branding Guide
Welcome to the Kean Brand
Kean University’s brand is the bold expression of who we are, what we've accomplished and where we’re going. It’s how we share our unique story clearly and consistently with every audience across every platform. This site is your guide to representing the Kean brand with clarity.
Telling the Kean Story Together
From our earliest days as one of New Jersey’s first public institutions of higher education, Kean has championed access and opportunity. Today, as a Carnegie-designated R2 institution with a growing global reach, Kean continues that mission with pride and purpose.
The Kean brand is a shared identity that represents our students, faculty, staff, alumni, partners and community members. Together, with a unified brand guiding us, we can show the world what’s possible when Cougars Climb Higher.
The Office of University Relations & Alumni Affairs is the keeper of the University brand. Before embarking on a marketing project, please contact The Office of University Relations.
