From live billboards to Tiktok videos and TV commercials, advertising art directors are idea generators and brand storytellers.
In the BFA Advertising program, students focus on conceiving and creating ad campaigns you see across media channels, including social, broadcast,print, interactive, mobile, video-sharing, other screen-based media, out-of-home (outdoor, public), and all the wonderfully unconventional experiences and media seen every day.
The curriculum includes a design foundation — design theory, liberal arts and art design history — and major courses in advertising design, branding, interactive design, experiences, mobile media for advertising, animation for storytelling, and state-of-the-art tech, such as AR (augmented reality) and 360 video storytelling.
From the moment I stepped in I felt the extraordinary passion the professors have for what they teach and their students as well. My professors in the Robert Busch School of Design / Michael Graves College [MGC] became my greatest mentors who want nothing but to share the ways to get ourselves out in the world and success for their students. The incredible experience the professors have helped me realize that my time at MGC is my golden ticket into the wonderful world of advertising and design; all while learning that we AD lovers must understand how humans think and to put them first.
Within the Robert Busch School of Design, we believe learning extends far beyond the walls of our labs, lecture rooms, and studios. Which is why we encourage you to get involved in clubs and organizations, attend the many field trips offered, study abroad at our campus in China, and/or take your junior spring semester in Rome, Italy where you can hop over to Paris or London! We also assist you in pursuing internships, entering competitions, and participating in events such as Advertising Week in NY. Reaching beyond the studio classroom through the many opportunities offered will advance your career.
The Advertising program at MGC taught me to really push my ideas and to create without boundaries. This has helped me so much in my career by allowing me to bring fresh insights and unique approaches that stand out and are appreciated by my agency group and our clients
Kean graphic design graduates are working at companies such as Disney, Droga5, Google, Ogilvy, McCann, Grey Worldwide, R/GA, We Are Social, Weber Shandwick, Big Spaceship, Publicis, KBS+P, Brandfirst, Saatchi, Euro RSCG, Havas, Huge, FCB, Neon, Area23, H4B Chelsea, IDEO.org, and many others. Their titles include:
- Junior Art Director
- Art Director
- Design Director
- UX UI Designer
- Mobile app designer
- Front-end Developer
- Social Media Strategist/Designer
- Brand Strategist
- Creative Director
- Branded Content Creator
- Brand Design
Kean graduates owe less than the national average
30 Minutes to Internships and Entertainment in NYC
Train station on campus
My experience in the MGC Advertising program has been transformative and a huge steppingstone to my present and future career path as a creative. I’ve learned a range of skills from soft to technical that have helped me prepare to tackle industry briefs, take notes and work collaboratively with others. I graduated with big advertising agency intern experience on my resume which immediately opened doors for me.
The MGC advertising program helped me figure out who I truly wanted to be in the creative world: an Art director and someday a Creative Director. It was magical how this advertising program introduced me to the creative skills, the forever friendships, and inspiring mentors I needed to start and succeed in my professional career.
Founded in 1944, the National Association of Schools of Art and Design (NASAD) is an organization of schools, conservatories, colleges, and universities with approximately 352 accredited institutional members. It establishes national standards for undergraduate and graduate degrees and other credentials for art and design and art/design-related disciplines, and provides assistance to institutions and individuals engaged in artistic, scholarly, educational, and other art/design-related endeavors.
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