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Kean University is dedicated to protecting the health and well-being of our campus community. Learn more about the University’s health and safety protocols designed to reduce the spread of COVID-19.

What You Learn

Kean's advertising program will prepare you to solve visual communication problems in advertising, calling upon the depth and breadth of a liberal arts education to inform your choices and practices in a global marketplace and connected world.

  • Generate relevant and creative omnichannel ideas based on advertising strategy

  • Design visual communication problems utilizing the principles of composition, typography and aesthetics

  • Construct clear communications to a target (mass or micro/special interest) audience and respond to audience contexts

  • Create an engaging portfolio for career launch

  • Understand the capabilities of all digital channels and platforms

  • Be proficient in creative design software

Kean also offers BFA Graphic Design, which focuses on designing for digital and interactive applications.

Program Options:

BFA Advertising

Clock tower through view of flowers

At the Robert Busch School of Design, I learned the importance of collaboration and the benefit of hands-on experience. I graduated with three internships under my belt and a portfolio that demonstrated my wide set of design skills and landed my dream job as a Junior Art Director at FCB Health.

Alexis Moore '17
Junior Art Director, FCB Health
Kean graphic design student Alexis Moore
Downstairs View of Green Lane Academic Building

I transferred here in 2016 and never regretted a day since. The professors are great mentors who both challenge and motivate you to be the best you can be. There are plenty of opportunities to work with (and learn from) your fellow creatives, and network with Kean alumni and professionals. I’ve grown so much during my time here.

Deepika Bakshi
Class of December 2018
Kean graphic design student Deepika Bakshi.

After Kean

Kean graphic design graduates are working at companies such as Disney, Droga5, Google, Ogilvy, McCann, Grey Worldwide, R/GA, We Are Social, Weber Shandwick, Big Spaceship, Publicis, KBS+P, Brandfirst, Saatchi, Euro RSCG, Havas, Huge, FCB, Neon, Area23, H4B Chelsea,, and many others. Their titles include:

  • Junior Art Director
  • Art Director
  • Design Director
  • UX UI Designer
  • Mobile app designer
  • Front-end Developer
  • Social Media Strategist/Designer
  • Brand Strategist
  • Copywriter
  • Creative Director
  • Branded Content Creator
  • Brand Design


Less debt than the national average for college grads

30 Minutes to Internships and Entertainment in New York City

Train station on campus

Clock tower through view of flowers

Through the incredible networking possibilities and events that Robert Busch School of Design provides and encourages, I was able to meet a recruiter that landed me in McCann as a junior art director. I now work on global brands, taking the vast knowledge and inspiration from my time at RBSD to a mass-market level.

Jennifer Abujawdeh '17
Junior Art Director, McCann
Jennifer Abujawdeh, interactive advertising graduate from Kean's Robert Busch School of Design.

Student and Alumni Work

A group of Kean University students and recent alumni participated in Here Are All The Black People, One Club's annual multicultural career fair and conference for advertising students and professionals of all levels. Pictured from left to right: Gabriela Ulloa, Jeff Phan '18, Mawaddah Nawar, Michael Goubadia '18, Magdalene Torres '18, Fraz Mahmood '18, Kyle Bolton '18, Eric Grullon  '18, Omar Inca and Yangan (Van) Zhou '18. Learn more here

One Club Advertising Event
Harwood Arena

I would be nothing without my professors at Robert Busch School of Design. They helped me find my true calling. I have learned that if you keep your eyes and ears open and your phone down, and if you are punctual and speak up, greatness will await you.

Charles Charkowsky
Class of 2019
Robert Busch School of Design student Charles Charkowsky
The logo of the National Association of Schools of Art & Design


Founded in 1944, the National Association of Schools of Art and Design (NASAD) is an organization of schools, conservatories, colleges, and universities with approximately 352 accredited institutional members. It establishes national standards for undergraduate and graduate degrees and other credentials for art and design and art/design-related disciplines, and provides assistance to institutions and individuals engaged in artistic, scholarly, educational, and other art/design-related endeavors.

Kean University Academics

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