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Kean University

Areas of Expertise

  • Advertising: Strategy
  • Art Direction
  • Branded Content
  • Unique Content Generation
  • Branded Entertainment
  • Graphic Design: Promotional Design, Branding & Identity, Book Cover Design, Concept Development
  • Creative Thinking; Design Thinking. Innovation Strategies
  • Writing: Nonfiction, Fiction, Copywriting

Courses Taught

  • Advertising Design II
  • Promotional Design
  • Design of Advertising
  • Portfolio


Professor Landa has written 23 published books about design, creativity, advertising, branding, and drawing, including Nimble: Thinking Creatively in the Digital Age; Advertising By Design, 3rd ed.; Build Your Own Brand; Graphic Design Solutions, 5th ed.; DRAW! The Guided Sketchbook That Teaches You How To Draw; and Designing Brand Experiences. You can read translations of Robin’s books in Chinese, Russian and Spanish. Universities worldwide have adopted her books as the basis for their curricula. Prof. Landa is a monthly contributor to HOW Design’s online magazine. The Carnegie Foundation counts Robin among the "Great Teachers of Our Time." Prof. Landa’s students have gone on to win top industry awards, become ECDs, create Super Bowl spots, and build the heralded donation platform for President Obama. Prof. Landa has won numerous awards, including awards from the National Society of Arts and Letters, the National League of Pen Women, Creativity, New Jersey Authors Award, the ADCNJ, Graphic Design USA, and the KU Human Rights Educator Award. She was the 2013 Kean University Professor of the Year and a finalist in the Wall Street Journal’s Creative Leaders competition and the sole judge of the 2014 International HOW Design Logo Competition.

Teaching Philosophy

I provide optimal conditions for my students to learn how to think.